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Communication is strategic when it is completely consistent with a corporation’s mission, vision, values and is able to enhance the strategic positioning and competitiveness of the organization. We can help you focus your objectives, profile your desired target audience, identify communication tools to reach your audience, implement, manage and measure your results.


“A satisfied customer is the
best business strategy of all.”


In The Media

Learning By Doing (Social Media)
Communication World, April 2014

Social Media and Your Nursing Career
ANA Career Center, April 2014

Is Print Making a Comeback?
EContent Magazine, March 31, 2014

Source Work: Online Resources for Independent Writers
The Freelance Strategist 

Looking for Success in Communications: Think Like a Strategist
IABC Toronto, Jan. 2014

How to Identify and Eliminate Useless Meetings
MonsterThinking, Feb. 26, 2014

7 Ways to Create a Successful Integrated Marketing Campaign
CIO, Feb. 26, 2014

How to Sell Social Media to the C-Suite
Communication World, Feb., 2014

Marketing: Resolutions for the New Year
Chippewa Valley Business Report, Jan. 30, 2014

7 Signs You're About to be Fired, Jan. 23, 2014

Understanding Your Company's Core Competencies
Intuit Small Business Blog, Jan. 3, 2014

Think Like a Strategist
IABC Toronto, Jan. 2014

Put a Brand on Your Job Search, Dec. 23, 2013

The Bottom Line: Sending the Right Message
Plan Sponsor Magazine, Dec. 2013

How to Tackle the Marketing Challenges for 2014
The Network Journal, Nov. 29, 2013

How to Create Social Media Strategies That Rock
EContent, Nov. 27, 2013

SWOT Analysis Tips and Examples for Your Small Business
Business News Daily, Oct. 16, 2013

Tell Execs About Social Media Outcomes, Not Process
Media Health Leaders, Oct. 02, 2013

12 Proven Marketing Tips to Identify Your Target Audience
YFS Magazine, Sep. 10, 2013
Pitch Smart: Sell the Milk By Loaning Out The Cow
Forbes, Aug. 2 2013

Linda Pophal Appointed Examiner for 2013 Malcolm Baldrige National Quality Award
Baldrige Performance Excellence Program, July 22, 2013

Gathering Intelligence: Why Customer Surveys are a Smart Strategy
Bank of America Small Business Community, June 5, 2013

6 Things to Consider When Hiring Workers Remotely
Global Talks Business, April 20, 2013

CEOs and Social Media: How to Get the Boss on Board
EContent, Feb. 06, 2013

Tips for Successful Strategic Planning
Wisconsin Chamber of Commerce Executives, Dec. 15, 2012

What Powerball Mania Says About People and Perks
The Referal Candy Blog, Dec. 11, 2012

Does Insurance Advertising Drive Results?
ACORD, Nov. 7, 2012

10 Unexpected Things Every Business Plan Needs
Business News Daily, Oct. 24, 2012

What Are You Reading? Resources for Digital Content Professionals
EContent - Sept., 2012

What To Do If You Didn't Mean to Post It
Investor's Business Daily - Aug. 29, 2012

Social Media: Cautionary Tales for Nurses, Aug. 16, 2012

How Marketing Can Pay You Back - August, 2012

4 Reasons Why Hospitals Fail to Create Strong Strategic Plans
Becker's Hospital Review - July 23, 2012

Strategic Doing: Where Hospitals' Strategic Plans Go Wrong
Becker's Hospital Review - June 7, 2012

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