Strategic Communication That Gets ResultsWhether you need to communicate with prospects, patients, employees, the media, or the general public, we can help. We offer:
- STRATEGIC PLANNING. Our name says it all! We're passionate about strategic planning and work with clients to develop marketing and communication plans, as well as broader business plans designed to provide actionable--and measurable--direction. In fact, we're so passionate about strategic planning, we even wrote a book about it!
- MARKETING RESEARCH. Do you make communication decisions based on solid research and the use of internal and external data to drive decisions and establish benchmarks for evaluation? We're a very data driven organization focused on achieving measurable results. Our marketing research efforts are designed to help you chose and implement the tactics most likely to cost-effectively meet your objectives.
- COMMUNICATION MATERIALS. Are you spending your advertising/communication dollars most wisely? We'll help you identify and implement tactics to help you achieve greater results, for less money. Our communication audits can help you identify opportunities to save money while achieving better results.
- BRANDING. Do all of your healthcare communications effectively support your brand? We can help you conduct communication and brand audits based on a process that involves gaining clarity around desired brand attributes, measuring current market and staff perceptions, identifying gaps and instituting communication and operational actions to close those gaps.
- SOCIAL MEDIA. Social media isn't for everyone, but if it's right for you we'll help you identify the right mix of social media tools, aligned with your existing tools and audience needs. Then we'll help you build and manage an ongoing campaign to generate real results--not just friends and followers!
- MEDIA RELATIONS. Our experience in both journalism and public relations provides us with perspectives from both sides of the media relations relationship. We can provide you with media training and coaching, help you identify relevant media and help you generate media coverage locally, nationally and online.
Contact Strategic Communications: we can help you implement the right communication activities for your needs - strategically!
(Strategic Communications is certified as a Woman-Owned Business Enterprise (WBE) through the Wisconsin Department of Administration).
"A satisfied customer is the best business strategy of all."
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