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Your One-Stop Communication Resource

Brand Evaluation

Your brand is your “personality” and it’s defined based on how others view you. We can help you effectively manage your brand through a process that involves identifying your desired brand attributes, determining how your target audiences perceive you, quantifying the gaps and developing, and implementing strategies and tactics to close those gaps. We can work with you to conduct a brand assessment or brand audit and create a strategy designed to strengthen your brand. 

Content Management/Content Marketing

Our background in both journalism and marketing, and our experience in writing content for traditional and online channels, has provided us with the background and expertise to achieve real results for our clients. We create high-quality, original content that can help you boost your SEO and organic search results. We'll work with you to create a sound content marketing strategy designed to engage your target audience and compel them to action.  

PR/Media Relations

We'll help you achieve placements in the best media outlets to influence your target audience. Our relationships with national business editors, reporters and writers gives us the PR/media relations connections you need to see your name in the news. From news releases, to media pitches, to contributed articles and media training, we'll help you raise awareness for your cause, organization or for yourself.  

Social Media

Your audience and objectives should drive your use of social media. Whether they’re engaged on Facebook, Google+, LinkedIn, Twitter, YouTube—or other sites—we can help you develop a plan that leverages the most viable options, drives engagement and generates measurable, bottom-line results. We manage a wide range of social media accounts for clients and are skilled at creating and curating relevant content.

Strategic Planning

Planning is everything. A well-developed plan starts with a plan for execution—and measurable results. We’ll help you get there through a process designed to meet your needs and the needs of your planning team. Whether you’re starting from scratch, updating or revising a plan, we can help facilitate planning sessions, create the plan and assist with implementation. We document the process so your staff can easily move forward with subsequent planning cycles. (P.S. We’ll even throw in a copy of our book: “The Complete Idiot’s Guide to Strategic Planning.”)

Our ongoing relationships with a wide range of clients keeps us up-to-date on the latest trends, tools and best practices in digital and content marketing.

For more information, or to request a proposal, call 715-723-2395 or email


What people are saying...

"Linda is a pro of the highest caliber. Her organizational skills are impeccable, her strategic insights are inspired, and she commits herself to a clear and decisive path that never wavers—all of which consistently yield successful results. At the same time, she sets a tone of openness and collaboration, which makes her a pleasure to work with."

Keith Kinney
Principal, Creative Director at KinneyKusek Marketing Communications

"Linda has been a valuable addition to my team for the past few years. She is prompt, reliable and brings her expertise to the table. Not only is she a solid writer, she is well connected with the media."

Kristin Baird
President/CEO, Baird Group

"Linda is a great talent -- an asset to any project or team that she's associated with."

Chris Gade
Division of External Relations at Mayo Clinic

"I worked with Linda for about 10 years in her role at Luther Midelfort. Linda has a very systematic and organized approach to marketing and communication. She does an excellent job researching her topic and preparing and executing a thorough plan. Linda works hard to understand her customers and prepare a plan to meet their unique needs."

Kelly Court
Chief Quality Officer at Wisconsin Hospital Association

"No problem can be solved from the same level of consciousness that created it."

~ Albert Einstein

Strategic Communications, LLC
(715) 723-2395

In The Media

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Yes, You're Ready to do Strategic Planning
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Learning By Doing (Social Media)
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How to Identify and Eliminate Useless Meetings
MonsterThinking, February 2014

7 Ways to Create a Successful Integrated Marketing Campaign
CIO, February 2014

How to Sell Social Media to the C-Suite
Communication World, February 2014

15 Smart Marketers Share Insights on Future of Industry
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Chippewa Valley Business Report, January 2014

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IABC Toronto, January 2014

7 Signs You're About to be Fired, January 2014

Think Like a Strategist
IABC Toronto, January 2014

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The Bottom Line: Sending the Right Message
Plan Sponsor Magazine, December 2013

How to Tackle the Marketing Challenges for 2014
The Network Journal, November 2013

How to Create Social Media Strategies That Rock
EContent, November 2013

SWOT Analysis Tips and Examples for Your Small Business
Business News Daily, October 2013

Tell Execs About Social Media Outcomes, Not Process
Media Health Leaders, October 2013

12 Proven Marketing Tips to Identify Your Target Audience
YFS Magazine, September 2013

Pitch Smart: Sell the Milk By Loaning Out The Cow
Forbes, August 2013

Linda Pophal Appointed Examiner for 2013 Malcolm Baldrige National Quality Award
Baldrige Performance Excellence Program, July 2013

6 Things to Consider When Hiring Workers Remotely
Global Talks Business, April 2013

CEOs and Social Media: How to Get the Boss on Board
EContent, February 2013

Tips for Successful Strategic Planning
Wisconsin Chamber of Commerce Executives, December 2012

What Powerball Mania Says About People and Perks
The Referal Candy Blog, December 2012

10 Unexpected Things Every Business Plan Needs
Business News Daily, October 2012

What Are You Reading? Resources for Digital Content Professionals
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What To Do If You Didn't Mean to Post It
Investor's Business Daily - August 2012

Social Media: Cautionary Tales for Nurses, August 2012

How Marketing Can Pay You Back - August 2012

4 Reasons Why Hospitals Fail to Create Strong Strategic Plans
Becker's Hospital Review - July 2012

Strategic Doing: Where Hospitals' Strategic Plans Go Wrong
Becker's Hospital Review - June 2012


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