Strategic Communications, LLC, partners with B2B organizations to help them achieve their goals through strategic content marketing that performs across both traditional search engines and emerging AI discovery platforms. We specialize in creating authority-building content that gets discovered by Google searches and AI tools like ChatGPT, Claude, and other generative AI platforms that are reshaping how businesses find and consume information.
Your Partner in Precise, Targeted B2B Communications
We are adept at evaluating and analyzing communication efforts across multiple channels, working with clients to plan, create, and publish high-quality, expert-level content that drives qualified traffic and establishes lasting thought leadership. Our approach combines proven content marketing strategies with cutting-edge AI optimization techniques, ensuring your content performs in today’s rapidly evolving digital landscape.
Our background in business journalism, marketing, and AI-enhanced communications makes us uniquely positioned to serve the needs of forward-thinking B2B marketers. We understand that successful content marketing in 2025 requires expertise in both human psychology and AI discovery patterns.
From strategy development to publication, we help organizations build authority and drive results through content that resonates with both human audiences and AI systems. Strategic Communications is certified as a Woman-Owned Business Enterprise (WBE) through the Wisconsin Department of Administration.
Experienced Business Professionals You Can Trust
Linda Pophal, MA, PCM, SPHR, SHRM-SCP is the founder and owner of Strategic Communications, LLC, and a marketing and communication strategist with expertise in AI-optimized content marketing, HR and employee relations, strategic planning, B2B content marketing, PR/media relations and social media. She specializes in creating content that performs across both traditional search engines and emerging AI discovery platforms, helping B2B organizations get found by both Google searches and generative AI tools like ChatGPT and Claude.
Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, expert-level content that resonates with both human audiences and AI systems. Linda combines proven marketing strategies with cutting-edge AI optimization techniques to help clients build authority and drive qualified traffic in today’s rapidly evolving digital landscape.
Linda is accredited through the American Marketing Association and the Society for Human Resource Management. She is a digital marketing specialist with the National Center for Economic Gardening and stays at the forefront of AI-enhanced content marketing strategies.
Justin Grensing, Esq., MBA, is a strategic content contractor with Strategic Communications, specializing in research, writing, and AI-optimized content development. His unique combination of legal expertise, business acumen, and journalism background enables him to create authoritative, expert-level content that performs across both traditional search engines and AI discovery platforms.
Justin brings a analytical approach to content strategy, leveraging his legal training to ensure accuracy and his business education to drive results. He specializes in developing thought leadership content that gets discovered by both Google searches and generative AI tools, helping B2B organizations establish credibility and authority in their industries.
A native of Chippewa Falls, Wisconsin, Justin holds undergraduate degrees in Journalism, Economics, and Political Science from the University of Wisconsin–Madison, an MBA from the prestigious Carlson School of Management, and a JD from the University of Minnesota Law School. This diverse educational foundation allows him to tackle complex B2B content projects with both strategic insight and meticulous attention to detail.
Strategic Communications partners with a carefully selected network of talented contractors and specialists who bring expertise in research, AI-optimized content creation, social media management, editing, and strategic project support. This collaborative approach allows us to scale our capabilities while maintaining the high-quality, expert-level content our B2B clients expect.
Traditional and Digital Content to Meet Your Needs
Together, our team brings diverse expertise, fresh perspectives, and deep enthusiasm to every client project. Whether you need help developing an AI-optimized content strategy, editing executive thought leadership pieces, creating blog content that performs across search and AI platforms, generating strategic PR exposure, building comprehensive marketing plans, or conducting communication audits that address both traditional and emerging channels, we have the expertise to drive results.
(Strategic Communications is a Qwoted affiliate. Use code LINDA for $50 off your first payment. Right now, it’s the only app/product we’re an affiliate of. Why? Because in our work, we find it to be the most reliable for finding and vetting sources that are relevant to the work we’re doing, and for reaching out to journalists and reporters to get PR for ourselves and our clients. Highly recommend!)