We’re regularly approached to offer insights on topics ranging from thought leaderership, marketing strategy, content creation, AI-optimized content marketing, digital strategy, and business communications. The digital marketing landscape is constantly changing and we’re committed to staying up-to-date and sharing what we learn with our clients and the marketing community.
Thought Leadership Articles
“QR Codes Failed Because the Ask Was Bigger Than the Reward. That’s Changing.”
CRM Magazine | April 2026
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“GEO is Superseding SEO”
CRM Magazine | March 2026
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“The 100-Year Survival Guide: What White Castle and Crane Know About Outlasting Everyone”
Inc. Magazine | March 2026
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“Marketers Waiting to See How the Cookie Crumbles”
CRM Magazine | January 2026
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“Fueled by Freelancers”
Next Avenue | December 2025
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“LinkedIn Newsletters: Best Practices for Success”
InformationToday | July 2025
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View Complete Portfolio
Explore Linda’s full collection of bylined articles, expert commentary, and thought leadership content across leading business publications.
Browse complete portfolio →
Media Features
“Congratulations to our 2024-25 Schulze Awards Winners!”
EIX | January 2026
Recognized for the feature story Learning to Let Go of a Startup
“How to Become an Effective Communicator: 4 Key Skills for Ensuring Success”
pumble | December 2025
We provided input on effective communication strategies, not just for MARCOM pros, for anyone!
“Media That Matters”
Optimove | August 2025
Our article on shadow buyers was chosen as an article of the week in this “weekly series highlighting essential stories shaping the future of Positionless Marketing.”
“Trust, but Verify: AI Fails That Demand Caution”
Techronicler | August 2025
We provided input on how to evaluate and verify GenAI-generated content.
“How Will AI Redefine B2B Marketing & Lead Generation by 2026?”
UnboundB2B | August 2025
Our input featured along with 11 other content marketing experts.
“5 Generative AI Tools for Small Business”
CO | July 2025
Provided perspectives on how we use Claude.
White Papers & Research
“What You Need to Know (and Do) About AI-Driven Search” (2025) Insights from Strategic Communications and 10+ digital marketing experts on what you need to know to leverage AI-driven search to maintain or grow your digital footprint. AI Driven Search – 2025
“Launching and Leveraging LinkedIn Newsletters: 10+ Expert Best Practices for B2B Thought Leadership” (2025)
Comprehensive guide based on insights from 20+ verified marketing experts on creating LinkedIn newsletters that drive 47-72% higher engagement rates and measurable business results. LinkedIn Newsletters – Best Practices
Media Inquiries
Linda Pophal is available for interviews and expert commentary on:
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- AI-enhanced content marketing strategies.
- Digital transformation for B2B organizations.
- Strategic communication planning.
- Employee engagement and internal communications.
- Marketing technology trends.
- Small business marketing strategies.
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Contact: linda@stratcommunications.com | 715-579-9051
High-resolution headshots and bio available upon request.
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