Over the course of my career in strategic communications and content marketing, I’ve authored more than a dozen books on topics ranging from HR management and strategic planning to customer engagement and direct marketing. A few remain relevant even in a post-COVID, AI era!
Each signed copy is personally inscribed — just let me know who to make it out to!
To order, click the PayPal button beneath the book you’d like, and include the following in your order notes:
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- The name you’d like the inscription made out to
- Any personal message you’d like added
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Questions? Email linda@stratcommunications.com
Managing Remote Staff
Publisher: Self-Counsel Press | 2020
Managing Remote Staff: Capitalize on Work-from-Home Productivity offers small businesses — and managers in businesses of any size — practical advice, strategies and case studies for managing employees who are out of sight, but NOT out of mind. Managing remote workers is nothing new, but its prevalence was impacted significantly by COVID-19. Many small businesses and managers continue to struggle to adapt to the new challenges they face while maintaining productivity, staff engagement, customer satisfaction and a healthy bottom line. This book addresses the myths, misconceptions, pros and cons of remote work for both employers and employees and offers guidance on the attributes of successful remote workers, establishing policies and procedures for remote work, training (employees and managers) and effective management practices with an emphasis on communication.
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The Everything Guide to Customer Engagement
Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business Publisher: Adams Media | 2014
Apple. L.L. Bean. Zappos. Nordstrom. What do these extraordinarily successful companies have in common? Famously loyal customers. In this practical guide, you’ll learn the strategies behind building deep, lasting customer relationships — from reaching customers in person and online, to building community, growing your reputation, and bringing in new business.
A must-read for business owners, marketers, and anyone responsible for customer experience.
The Complete Idiot’s Guide to Strategic Planning
Publisher: Alpha | 2011
As any business manager knows, success doesn’t just happen. It takes hard work and planning to get the desired results. Strategic planning is the discipline that helps businesses build on their present success by analyzing all the factors that can impact the future and take measures to anticipate them. The Complete Idiot’s Guide(r) to Strategic Planning offers clear and concrete discussions about:
Defining business goals in mission statements
Proven methods to gather the information necessary to formulate a strategy
Anticipating the competition
Executing a strategic plan
Order this book! — $20 shipped
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All books are signed and personally inscribed by the author. Orders are typically shipped within 3–5 business days. U.S. orders only at this time. For international inquiries, contact linda@stratcommunications.com.