Strategic Communications founder Linda Pophal is a recognized thought leader marketing strategy, content creation, AI-optimized content marketing, digital strategy, and business communications. Her expertise is regularly featured in national publications, podcasts, and industry events. She’s also a prolific journalist herself, writing under the pen name Lin Grensing-Pophal.
Thought Leadership Articles
“Marketers Waiting to See How the Cookie Crumbles”
CRM Magazine | January 2026
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“How the Best Companies Turn Their Employees Into Entrepreneurs”
Inc. Magazine | January 2026
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“Social Commerce: Leverage Relationship Building Skills Honed Over Decades”
Next Avenue | January 2026
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“Fueled by Freelancers”
Next Avenue | December 2025
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“Ready or Not, Digital Doubles Are Here”
CRM Magazine | December 2025
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“Whatever Happened to the Maker Movement?”
Inc. | November 2025
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“Navigating the Differences Among Policy, Consumer, and Personal Positions on AI Disclosure”
Information Today | October 2025
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“Reskilling for the AI Era”
Information Today | October 2025
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“Customer Success Platforms Enable Hyper-Personalization”
CRM Magazine | October 2025
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“AI-Driven Search”
Information Today | August 2025
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“The AI Skills Gap and Why 50+ Workers Are Uniquely Positioned to Bridge It”
Next Avenue | August 2025
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“LinkedIn Newsletters: Best Practices for Success”
InformationToday | July 2025
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“Evaluating New Entrants to the World of Gen AI”
Information Today | May/June 2025
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“The Top Marketing Trends and Technologies for 2025”
destinationCRM | April 2025
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Explore Linda’s full collection of bylined articles, expert commentary, and thought leadership content across leading business publications.
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Recent Media Features
“Congratulations to our 2024-25 Schulze Awards Winners!”
EIX | January 2026
Recognized for the feature story Learning to Let Go of a Startup
“How to Become an Effective Communicator: 4 Key Skills for Ensuring Success”
pumble | December 2025
We provided input on effective communication strategies, not just for MARCOM pros, for anyone!
“Media That Matters”
Optimove | August 2025
Our article on shadow buyers was chosen as an article of the week in this “weekly series highlighting essential stories shaping the future of Positionless Marketing.”
“Trust, but Verify: AI Fails That Demand Caution”
Techronicler | August 2025
We provided input on how to evaluate and verify GenAI-generated content.
“How Will AI Redefine B2B Marketing & Lead Generation by 2026?”
UnboundB2B | August 2025
Our input featured along with 11 other content marketing experts.
“5 Generative AI Tools for Small Business”
CO | July 2025
Provided perspectives on how we use Claude.
“What is the Best AI Search Engine in 2025?”
InBound Blogging | June 2025
Shared insights on our go-to generative AI tool.
“Use Generative AI to Create Video Marketing and Sales Content”
destinationCRM | May 2025
Bylined article on developing AI-ready content strategies.
“Is a Super Bowl Ad Work it?”
commpro | February 2025
Linda weighs in on when and how these million dollar investmentcs can pay off.
“Top 7 Digital Marketing Ebooks”
PrimeView | August 2024
One of Linda’s popular books featured among these seven selections.
“Optimizing Your Website for SEO and AI”
nDash | July 2024
Interview discussing optimization strategies for ChatGPT, Claude, and other AI tools.
“6 Reasons Your Company Could Benefit From a Brand Ambassador Program”
Business News Daily | October 2023
Expert insights on how to strategically nurture and use brand ambassadors
“Where AI Can and Can’t Help in Talent Management”
Forbes | August 2023
A practical example on the use of AI in human resources
White Papers & Research
“What You Need to Know (and Do) About AI-Driven Search” (2025) Insights from Strategic Communications and 10+ digital marketing experts on what you need to know to leverage AI-driven search to maintain or grow your digital footprint. AI Driven Search – 2025
“Launching and Leveraging LinkedIn Newsletters: 10+ Expert Best Practices for B2B Thought Leadership” (2025)
Comprehensive guide based on insights from 20+ verified marketing experts on creating LinkedIn newsletters that drive 47-72% higher engagement rates and measurable business results. LinkedIn Newsletters – Best Practices
Media Inquiries
Linda Pophal is available for interviews and expert commentary on:
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- AI-enhanced content marketing strategies.
- Digital transformation for B2B organizations.
- Strategic communication planning.
- Employee engagement and internal communications.
- Marketing technology trends.
- Small business marketing strategies.
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Contact: linda@stratcommunications.com | 715-579-9051
High-resolution headshots and bio available upon request.
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