Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We are adept at evaluating and analyzing communication efforts and working with clients to plan, create and publish high-quality, unique content, through both on- and offline media to achieve desired results. Our background in business journalism, marketing and online communications makes us well-positioned to serve the needs of 21st century marketers.
Strategic Communications is certified as a Woman-Owned Business Enterprise (WBE) through the Wisconsin Department of Administration.
Meet Our Staff
Linda Pophal, MA, SHRM-SCP is owner/CEO of Strategic Communications, LLC, and a marketing and communication strategist with expertise in strategic planning, B2B content marketing, PR/media relations, social media and SEO. Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. This, coupled with expertise in online marketing, SEO and social media, serves as a foundation for working with clients to find the most cost effective combination of traditional and digital communication tactics to get the results they're looking for.
Linda is the author of several books on marketing and business practices, most recently Best Practices in Influencer Marketing. Linda is accredited through the American Marketing Association and is a member of the Association of Health Care Executives, the Society for Human Resource Management and the Association of Health Care Journalists. She is a digital marketing specialist with the State of Wisconsin's Center for Business Intelligence.
Justin Grensing, Esq., MBA, is an attorney and communication specialist with Strategic Communications involved primarily with research and writing activities and projects. Justin is a native of Chippewa Falls, Wis. He has an undergraduate degree from the University of Wisconsin–Madison where he majored in Journalism, Economics and Political Science; an MBA from the Carlson School of Management and a JD from the University of Minnesota Law School.
Mary Heimstead is an experienced writer and editor, serving as a reporter and department editor at a daily newspaper, and as a corporate communicator for a major natural gas and electric company. For many years, she was active in the International Association of Business Communicators; worked as a free-lance writer; and taught journalism and other related courses for university and technical college students. Most recently, she published a children's book and is developing a business-related leadership book. She holds a bachelor's degree in journalism and a master's degree in business management.
Together we bring a wide range of expertise, interests and enthusiasm to our client projects. Whether you're looking for help editing a document, reviewing a web page, writing blog copy, generating PR exposure, creating a marketing plan or conducting a communication audit, we're here to help!