I’m still fascinated by QR codes! Recently came across an ad in a magazine I was browsing through that included a QR code. It was an ad for “Hearts on Fire” and includes a QR code in the lower left corner, with copy that reads: “Scan the QR code with your smartphone to view styles, share, and become a Facebook.fan.”
This YouTube video talks about the ad and gives a good, brief, overview of the use of QR codes.
“Hearts on Fire” use of the code is a good example, I think, of illustrating how these simple codes can be used to easily provide additional information to consumers while sending a signal that the company is “techno-savvy.”
Have you seen example of QR codes in use? Would love to hear about other examples – please share!
Author: Linda Pophal
Linda Pophal, MA, SPHR, is owner/CEO of Strategic Communications, LLC, and a marketing and communication strategist with expertise in strategic planning, B2B content marketing, PR/media relations, social media and SEO. Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. This, coupled with expertise in online marketing, SEO and social media, serves as a foundation for working with clients to find the most cost effective combination of traditional and digital communication tactics to get the results they're looking for.
Linda is accredited through the American Marketing Association and is a member of the Association of Health Care Executives, the Society for Human Resource Management and the Association of Health Care Journalists.
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