A former student recently emailed me to ask about suggestions for sources of information to help her stay up-to-date on communication-related issues. Her question made me think about the sources that I have come to rely on for current, accurate information about a wide range of communication-related issues from the traditional to the new media.
I thought others might be interested as well. So, here’s my short list of go-so sources:
All have web sites, social media feeds and RSS/email updates. Some have a combination of free and premium (paid) services. In addition to these tools, I also find a variety of LinkedIn Groups to be a good way to stay up-to-date on the issues that impact me, and my clients.
What about you? What tools have you found to be most useful in staying current about communication and marketing-related issues?
Author: Linda Pophal
Linda Pophal, MA, SPHR, is owner/CEO of Strategic Communications, LLC, and a marketing and communication strategist with expertise in strategic planning, B2B content marketing, PR/media relations, social media and SEO. Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. This, coupled with expertise in online marketing, SEO and social media, serves as a foundation for working with clients to find the most cost effective combination of traditional and digital communication tactics to get the results they're looking for.
Linda is accredited through the American Marketing Association and is a member of the Association of Health Care Executives, the Society for Human Resource Management and the Association of Health Care Journalists.
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