We’ve been managing our own and client LinkedIn profiles and company pages for several years now. I’ve always been a big LinkedIn fan, and I’ve seen interest in using LinkedIn for business development grow significantly.
As we work with clients who are new to LinkedIn, we tend to see a lot of the same issues that are hindering their ability to use this powerful business-to-business (B2B) social media channel most effectively. Here we share some of the most common missteps we see, and offer some advice for others who don’t feel they’re getting enough traction on LinkedIn.