Speaking of names…sometimes I’m struck by what appear to be brilliant solutions to vexing problems and I came across such an example recently when I heard of a company called ‘Preneur.
What struck me is that I recall, not long ago, a big brouhaha over the magazine Entrepreneur and its successful fight to protect its name through trademark even though most of us would agree that the word “entrepreneur” Continue reading “Clever Name Conveys Message Without Violating Trademark”