This is an older story, but still an important lesson for organizations that decide to “mess with” their brand and its related images–like logos.
Late last year, the University of California system unveiled a new logo and they were immediately met with a firestorm of protest from various audiences. So, they decided to stop using it and go back to their original logo. Good move? Continue reading “If Your Audience Doesn’t Like Your Logo, Should You Change It? The University of California Did: And I Think They Made the Right Move.”