I used to love the E*Trade commercials with the talking babies. They were cute, clever, and they made me laugh. In fact, every time I see one—regardless of how many times I’ve seen it previously—I laugh. I liked them. They were well done. They had good production values. They were clever.
But, did they work from an advertising standpoint? Continue reading “What’s the Purpose of Advertising: To Entertain or to Sell?”
This is the time of year for predictions and, as we approach a new decade, we thought we’d take a