Content strategy for a new business is a plan that defines what you will say, who you will say it to, where you will say it, and how often.
Continue reading “Content Strategy for a New Business: Where to Start”
Your personal brand is what people say about you when you’re not in the room.
Continue reading “Building Your Personal Brand Through Content: A Practitioner’s Guide”
Why Email Is Back—and What Content Marketers Should Do About It
Specialists go deep. Generalists go wide. Both are valuable.
Continue reading “How to Write About Anything: The Generalist Content Creator’s Advantage”
The right publishing frequency is the one you can sustain indefinitely—not the most ambitious schedule you can manage for a month.
Continue reading “The Long Game: Why Consistent Content Beats Viral Every Time”
You should be using this cost effective marketing toolLinkedIn suggests that LinkedIn Newsletters are one of the most effective features for content distribution, and they’re certainly growing in use but individuals and companies. But, do they really offer value, and in what way?
We sought input from LinkedIn experts who are using LinkedIn Newsletters—some with a great following and some just starting out—to get their insights, best practices, and actionable tips on how to make the most of this platform to grow and engage with a LinkedIn audience.
Continue reading “LinkedIn Newsletters: Best Practices for Success”
Are invisible prospects costing you sales?Today’s digital commerce environment means that marketers can learn a lot about consumers who are interested in their products and services. But while that can be a boon for marketers, it’s not something that all prospects feel favorably about.
In fact, a rising number of consumers are actively taking steps to avoid being detected. They don’t want the bother. They don’t want the intrusion. And they don’t relish the feeling of violation that comes from being served up offers immediately after checking something out on your website.
Continue reading “Best Practices for Finding, Connecting With and Engaging “Shadow Buyers””
GenAI tools are dramatically simplifying the video production processVideo used to be very expensive and time-consuming for companies and individuals to produce. Then, with the widespread adoption of smartphones that came with the ability to capture video seamlessly, and an associated drop in viewers’ expectations of high-quality output, the cost and time requirements for video production have declined precipitously.
The most recent impact on the cost and time required to produce video content is generative AI (GenAI) which has become a transformative force in video production across the entire creation process.
Continue reading “Using Generative AI (GenAI) to Create Video Marketing and Sales Content”
I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like SOS (formerly HERO), Connectively, Qwoted, and Help a B2B Writer. I received close to 200 responses! To help me sort through the input and get a sense for what the top trends were based on this expert input, I did a simple tally.
And I started to notice something interesting. Continue reading “Why AI-Generated Content is Likely to Miss Emerging Trends”
You ask ChatGPT (or one of a growing number of similar automated content generators) to write copy for a blog post that you post to your company’s website. The app wrote the entire copy. Later, you find that another company has lifted the post, verbatim, for use on their own site. Can you sue them for copyright infringement? Continue reading “Understanding Copyright Issues in the Age of AI”
