content marketing Archives -

LinkedIn Newsletters: Best Practices for Success

You should be using this cost effective marketing tool

LinkedIn suggests that LinkedIn Newsletters are one of the most effective features for content distribution, and they’re certainly growing in use but individuals and companies. But, do they really offer value, and in what way?

We sought input from LinkedIn experts who are using LinkedIn Newsletters—some with a great following and some just starting out—to get their insights, best practices, and actionable tips on how to make the most of this platform to grow and engage with a LinkedIn audience.

What you need to know about leveraging LinkedIn newsletters

Continue reading “LinkedIn Newsletters: Best Practices for Success”

Best Practices for Finding, Connecting With and Engaging “Shadow Buyers”

Are invisible prospects costing you sales?

Today’s digital commerce environment means that marketers can learn a lot about consumers who are interested in their products and services. But while that can be a boon for marketers, it’s not something that all prospects feel favorably about.

In fact, a rising number of consumers are actively taking steps to avoid being detected. They don’t want the bother. They don’t want the intrusion. And they don’t relish the feeling of violation that comes from being served up offers immediately after checking something out on your website.

How to bring them out of the shadows

Continue reading “Best Practices for Finding, Connecting With and Engaging “Shadow Buyers””

Using Generative AI (GenAI) to Create Video Marketing and Sales Content

GenAI tools are dramatically simplifying the video production process

Video used to be very expensive and time-consuming for companies and individuals to produce. Then, with the widespread adoption of smartphones that came with the ability to capture video seamlessly, and an associated drop in viewers’ expectations of high-quality output, the cost and time requirements for video production have declined precipitously.

The most recent impact on the cost and time required to produce video content is generative AI (GenAI) which has become a transformative force in video production across the entire creation process.

Ongoing Popularity of Video Prompts Adoption

Continue reading “Using Generative AI (GenAI) to Create Video Marketing and Sales Content”

Why AI-Generated Content is Likely to Miss Emerging Trends

I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like SOS (formerly HERO), Connectively, Qwoted, and Help a B2B Writer. I received close to 200 responses! To help me sort through the input and get a sense for what the top trends were based on this expert input, I did a simple tally.

And I started to notice something interesting. Continue reading “Why AI-Generated Content is Likely to Miss Emerging Trends”

Understanding Copyright Issues in the Age of AI

There are a lot of questions related to who owns the copyright of AI-generated work - and how you can protect your own intellectual property in an era of generative AI. You ask ChatGPT (or one of a growing number of similar automated content generators) to write copy for a blog post that you post to your company’s website. The app wrote the entire copy. Later, you find that another company has lifted the post, verbatim, for use on their own site. Can you sue them for copyright infringement? Continue reading “Understanding Copyright Issues in the Age of AI”

Creative Ways Content Marketers Are Incorporating GenAI Into Their Practices

Using GenAI for content marketing - tips and best practices As content marketers have become more familiar with generative AI (GenAI) and the many tools available to leverage its power, they’ve come up with a wide range of business applications and efficiency- and effectiveness-gaining opportunities.

While some have decried the disruptive impacts of this technology, others are embracing it and finding increasingly creative ways to save time and gain efficiencies. Continue reading “Creative Ways Content Marketers Are Incorporating GenAI Into Their Practices”

The Social Media Channels Resonating With Content Marketers Now

TikTok is a relatively new social media channel, but it quickly captured the attention of marketers and influencers around the globe. SEO.ai estimates that TikTok has more than 1 billion active users worldwide, with 150 million in the U.S. But that use may come to a grinding halt as movement is afoot to ban the site due to security and privacy concerns. Continue reading “The Social Media Channels Resonating With Content Marketers Now”

Proud To Be Human: Promoting the Responsible Use of GenAI

I’m sure I’m not alone when I say it’s been a crazy year for content creators. The rapid introduction and advancement of tools like ChatGPT, Perplexity, Claude, and a host of others, have upended the content creation process for many offering both benefits and posing threats. Continue reading “Proud To Be Human: Promoting the Responsible Use of GenAI”

Will Google Algorithms Save the Day (Again) for Content Creators?

Random, middle of the night thought…

Those of you who have been in the content marketing industry for a while (at least back to 2008) probably remember the “content mills” and how tough the market was for writers back then until Google switched up its algorithms to reward sites for original, higher-quality content.

I’m wondering if Continue reading “Will Google Algorithms Save the Day (Again) for Content Creators?”

Navigating the Wild, Wild, West of GenAI and Copyright Issues

I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today.

The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed interest. Continue reading “Navigating the Wild, Wild, West of GenAI and Copyright Issues”