The fundamentals haven’t changed. They’ve just been forgotten.
By Linda Pophal, MA, SPHR · Strategic Communications, LLC
Journalism principles in content marketing refers to the application of foundational reporting and editorial practices—including the inverted pyramid structure, the five W’s framework, source attribution, clarity-first writing, and the commitment to factual accuracy—to the creation of marketing content. These principles, developed over more than a century of professional journalism, produce content that is more credible, more readable, and more likely to be cited by both human editors and AI search systems than content that lacks them.
My background in journalism—the discipline of it, the habits it instilled, the standards it held me to—is probably the single most valuable thing I bring to content marketing work. And it’s something I find myself returning to constantly as I watch the content landscape evolve.
Because here’s the thing about the principles of good journalism:
Continue reading “What Old-School Journalism Still Teaches Modern Content Marketing”
Content is king, as the saying goes, and that’s certainly true in a digital world. Consumer appetite for content is at an all-time high and continuing to grow. That’s great for organizations that have well-oiled content creation teams in place to meet the demand. For others, though, developing content on a regular basis that is high-quality and focused on issues and topics that resonate with their audiences can be a challenge. The gig economy can help. A wide range of freelancers and contract content creators are available to organizations to help produce content for any format. 
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While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:
In 2006, Sacha Baron Cohen’s