You should be using this cost effective marketing tool
LinkedIn suggests that LinkedIn Newsletters are one of the most effective features for content distribution, and they’re certainly growing in use but individuals and companies. But, do they really offer value, and in what way?
We sought input from LinkedIn experts who are using LinkedIn Newsletters—some with a great following and some just starting out—to get their insights, best practices, and actionable tips on how to make the most of this platform to grow and engage with a LinkedIn audience.
What you need to know about leveraging LinkedIn newsletters
Continue reading “LinkedIn Newsletters: Best Practices for Success”
GenAI tools are dramatically simplifying the video production process
In today’s digital ecosystem, content remains king—but only when it wears the right crown.
You ask ChatGPT (or one of a growing number of similar automated content generators) to write copy for a blog post that you post to your company’s website. The app wrote the entire copy. Later, you find that another company has lifted the post, verbatim, for use on their own site. Can you sue them for copyright infringement? 
As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. 
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:
Blogs are so ubiquitous in the online world that it may seem like it’s not worth the effort to maintain your own. After all, blogs can take a lot of effort to maintain. You need to be current, consistent and relevant. Is it worth all that time and energy with so many blogs out there?