content strategy Archives -

LinkedIn Newsletters: Best Practices for Success

You should be using this cost effective marketing tool

LinkedIn suggests that LinkedIn Newsletters are one of the most effective features for content distribution, and they’re certainly growing in use but individuals and companies. But, do they really offer value, and in what way?

We sought input from LinkedIn experts who are using LinkedIn Newsletters—some with a great following and some just starting out—to get their insights, best practices, and actionable tips on how to make the most of this platform to grow and engage with a LinkedIn audience.

What you need to know about leveraging LinkedIn newsletters

Continue reading “LinkedIn Newsletters: Best Practices for Success”

Pinterest Just Did What Every Platform Should Do: Put Users in Control

Pinterest rolled out new controls this week.

The new controls are user-centric, allowing users to reduce AI-generated content in their feeds. The move has prompted a collective sigh of relief from creators and users alike that speaks volumes.

The stats tell the story:

- - 57% of all online content is now generative AI
  - Users have been complaining for months about “AI slop” overwhelming their feeds
  - Categories like beauty, art, fashion, and home décor have been particularly flooded

Why this matters:

Continue reading “Pinterest Just Did What Every Platform Should Do: Put Users in Control”

Social Media and Your 2020 Marketing Strategy

There have been plenty of notable changes in the social media landscape as of late. New channels (like TikTok) are popping up. Legacy channels (like Facebook and Twitter) are cracking down on users and APIs whose approaches have been more spammy than strategic. Continue reading “Social Media and Your 2020 Marketing Strategy”

Tips for Using Content Calendars

Social media marketing is an inexpensive and effective way to engage with your target market and position yourself as a thought leader. But to make it an effective tool, you need to be diligent in keeping your content up-to-date and post regularly. An infrequently-updated blog or social media page with stale posts can actually do more harm than good to your brand and engagement efforts. But many small business owners struggle to find the time to keep their social media profile up to date.

One solution to this is to use a content calendar.

Continue reading “Tips for Using Content Calendars”

6 Steps and 6 Days to an Effective Content Strategy: Day 6

Jazz is almost ready to implement her content marketing strategy. Just one more important step before she’s ready to go. Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 6”

6 Steps and 6 Days to an Effective Content Strategy: Day 5

Jazz Jones is anxious to get moving forward with the implementation of her content marketing strategy. She is, after all, eager to begin building her coaching business. But she has just a few more steps before she’s ready to go. The next one, Step 5, is critical and all about keeping the end in mind. Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 5”

6 Steps and 6 Days to an Effective Content Strategy: Day 4

Jazz Jones has a clear focus on her goals, objectives and her target audience. She knows who she’s attempting to influence and she’s done thorough research into their AIOs (activities, interests and opinions). Now, she’s ready for the next important step in creating a content strategy. Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 4”

6 Steps and 6 Days to an Effective Content Strategy: Day 3

Jazz Jones is now well underway in the development of her content marketing strategy. She has clear goals and objectives in mind, she’s identified her specific target audience and she’s ready to move on to Step 3. Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 3”

6 Steps and 6 Days to an Effective Content Strategy: Day 2

Jazz Jones is hoping to build business for her leadership development coaching for healthcare professionals. She’s clarified her goals and objectives and is ready for Step 2: Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 2”

6 Steps and 6 Days to an Effective Content Strategy: Day 1

In our last blog post we met Jazz Jones, a physician and former healthcare administrator who is hoping to raise awareness and generate new coaching business through content marketing. Her first step: Continue reading “6 Steps and 6 Days to an Effective Content Strategy: Day 1”