Content strategy for a new business is a plan that defines what you will say, who you will say it to, where you will say it, and how often.
Continue reading “Content Strategy for a New Business: Where to Start”
Your personal brand is what people say about you when you’re not in the room.
Continue reading “Building Your Personal Brand Through Content: A Practitioner’s Guide”
Why Email Is Back—and What Content Marketers Should Do About It
One of the frequently, and unfortunately, overlooked audiences for many organizations is employees. They are the “first line of defense” for ensuring that your key messages are accurately and energetically conveyed to external audiences. Yet, many organizations fail to effectively enlist employees in these efforts. Continue reading “Don’t Overlook the Value of Internal Communication!”
