First there was Profnet. Then HARO (Help A Reporter Out). Then other similar tools entered the space, clearly to combat a decline in the value of pitches these early channels were generating. Most recently, Peter Shankman, the guy who created HARO, has launched SOS (formerly, and quite briefly, HERO). It’s a welcome new tool that, at least for now, seems to be successfully thrwarting the fake profiles and bot/GenAI-generated pitches. Continue reading “How NOT to Use Tools Like SOS and Qwoted to Gain Media Coverage”
When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts. 
In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. However, with the right strategies and a touch of creativity, thought leaders, business consultants, and authors can rise above the noise and make a lasting impact. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in! 
It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Makes sense. Media coverage, whether traditional or online, can be a great source of exposure, not only because of its cost-effectiveness but also because the things that others say about us tend to hold more credibility than the things we say about ourselves (e.g. our advertising messages).
What is an article about your company in the Wall St. Journal worth? How about in Nursing—or your local newspaper? Is the Wall St. Journal worth more?
It’s a question we hear frequently and, fortunately, one that we never tire of answering: “How can I get media coverage?”