Tag: digital media relations

Measuring What Matters: Content Metrics That Actually Tell You Something

The goal isn’t to track everything. It’s to track the right things—consistently, in a way that informs decisions.

The Problem with “Vanity Metrics”

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Media Ready in the Digital Age: How to Get — and Nail — Media Coverage

Media readiness has three components: positioning clarity, relationship infrastructure, and interview preparation.

Why Earned Media Still Matters in the Age of Owned Content

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