As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. Continue reading “GenAI’s Impact on Content Creators, Especially Writers”
Tag: content creation
What Niche Publishers Know That Mass Media Overlooks
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:
Emu Today & Tomorrow, a magazine for emu farmers
Twins, a magazine for parents of multiples, which launched in 1984
Spudman, a publication for potato farmers
The Chimney Sweep News, serving a decidedly niche market of chimney sweepers as the name suggests
These and other publications are finding success by casting a narrow net to appeal to smaller, more exclusive market segments. Publishers can draw inspiration and insight from the retail sector.
Continue reading “What Niche Publishers Know That Mass Media Overlooks”
How to Build Thought Leadership Through Blogging
Blogs are so ubiquitous in the online world that it may seem like it’s not worth the effort to maintain your own. After all, blogs can take a lot of effort to maintain. You need to be current, consistent and relevant. Is it worth all that time and energy with so many blogs out there? Continue reading “How to Build Thought Leadership Through Blogging”