You ask ChatGPT (or one of a growing number of similar automated content generators) to write copy for a blog post that you post to your company’s website. The app wrote the entire copy. Later, you find that another company has lifted the post, verbatim, for use on their own site. Can you sue them for copyright infringement? Continue reading “Understanding Copyright Issues in the Age of AI”
Tag: writing with AI
Creative Ways Content Marketers Are Incorporating GenAI Into Their Practices
As content marketers have become more familiar with generative AI (GenAI) and the many tools available to leverage its power, they’ve come up with a wide range of business applications and efficiency- and effectiveness-gaining opportunities.
While some have decried the disruptive impacts of this technology, others are embracing it and finding increasingly creative ways to save time and gain efficiencies. Continue reading “Creative Ways Content Marketers Are Incorporating GenAI Into Their Practices”
Going Crazy With GenAI: What Marketing Consultants Could Learn From Willy Nelson and Jelly Roll
One of the big downfalls of GenAI is that it currently only draws from content it is trained on that already exists. So, the information it generates is “known.” GenAI can’t (yet) create new material; it can only consolidate and spew back what’s already been created by others. In other words, “it” cannot be innovative.
But you can!
New Ways I’m Using GenAI for Content Marketing
I was an early adopter of GenAI and have been experimenting with its various tools since they first became available for consumer use. And I’ve found them to be very helpful for a number of things. In fact, I usually have at least two or three tools open on my desktop that I refer to throughout the day. Continue reading “New Ways I’m Using GenAI for Content Marketing”