Perplexed by Perplexity: Increasing Unrealiability Makes Me Question Value of Generative AI (GenAI) Output

It seems that I have been experiencing a continued decline in the accuracy and reliability of the AI tools I use. I generally like Perplexity and have used it for tasks like summarizing documents, reviewing interview transcripts, editing, etc. I always double-check results for accuracy—and that’s a good thing because I’m finding these tools to be increasingly unreliable.

Can GenAI Count? Apparently Not.

Continue reading “Perplexed by Perplexity: Increasing Unrealiability Makes Me Question Value of Generative AI (GenAI) Output”

A New Era in Content Creation: Be Careful Out There!

great content writing word cloud on a digital tbalet with a cup of coffee - business writing and content marketing concept

We recently had a source—not an editor, or client, but a source—ask if we had used AI to generate content for a profile for one of their executives.

Our answer: Continue reading “A New Era in Content Creation: Be Careful Out There!”

Going Crazy With GenAI: What Marketing Consultants Could Learn From Willy Nelson and Jelly Roll

One of the big downfalls of GenAI is that it currently only draws from content it is trained on that already exists. So, the information it generates is “known.” GenAI can’t (yet) create new material; it can only consolidate and spew back what’s already been created by others. In other words, “it” cannot be innovative.

But you can!

Continue reading “Going Crazy With GenAI: What Marketing Consultants Could Learn From Willy Nelson and Jelly Roll”

Navigating the Wild, Wild, West of GenAI and Copyright Issues

I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today.

The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed interest. Continue reading “Navigating the Wild, Wild, West of GenAI and Copyright Issues”