GenAI Tools You Need to Know About
ChatGPT, a generative artificial intelligence (gen AI) tool, was released by OpenAI, and that tool was soon quietly followed by other entrants to the space, including Perplexity and Claude. Then DeepSeek burst onto the scene, far from quietly, in January 2025. Almost immediately, tech companies started to worry because DeepSeek supposedly represented a low-cost option, but now experts are saying that may not be the case.
But DeepSeek isn’t the only disruptive entrant in the space. There are a continually growing number of tools and features that content creators need to know about.
Staying on top of a continually evolving GenAI landscape
Continue reading “Evaluating New Entrants to the World of Gen AI”
I was writing a trends piece for a client recently and, as I often do, I posted a call for input on sites like 
You ask ChatGPT (or one of a growing number of similar automated content generators) to write copy for a blog post that you post to your company’s website. The app wrote the entire copy. Later, you find that another company has lifted the post, verbatim, for use on their own site. Can you sue them for copyright infringement? 
As content marketers have become more familiar with generative AI (GenAI) and the many tools available to leverage its power, they’ve come up with a wide range of business applications and efficiency- and effectiveness-gaining opportunities.
Random, middle of the night thought…
One of the big downfalls of GenAI is that it currently only draws from content it is trained on that already exists. So, the information it generates is “known.” GenAI can’t (yet) create new material; it can only consolidate and spew back what’s already been created by others. In other words, “it” cannot be innovative.