Tag: GenAI

Navigating the Wild, Wild, West of GenAI and Copyright Issues

I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today.

The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed interest. Continue reading “Navigating the Wild, Wild, West of GenAI and Copyright Issues”

Tips for Adding GenAI to Your Martech Stack

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more.

Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even more rapidly in the marketing realm, having a ripple effect. Continue reading “Tips for Adding GenAI to Your Martech Stack”

Fact Checking AI: A Must Do to Maintain Your Brand Value

A Conference Board survey, in collaboration with Ragan Communications, found that while almost 90% of marketing and communication professionals have used generative AI (GenAI) tools, their feelings about the usefulness of these tools are mixed—only about four out of ten expect GenAI to improve work quality and creativity—three in ten expect it to deteriorate outputs.

So I decided to do some further research and experimenting on my own. Continue reading “Fact Checking AI: A Must Do to Maintain Your Brand Value”

20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes

Women considering yes, no, maybe options

GenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field, it does have some very useful applications.

Here’s a list of 20 to get you thinking before the weekend and the end of the month. Continue reading “20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes”

GenAI’s Impact on Content Creators, Especially Writers

Will GenAI replace real writers? Time will tell.As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. Continue reading “GenAI’s Impact on Content Creators, Especially Writers”

New Ways I’m Using GenAI for Content Marketing

Using GenAI for content marketing - tips and best practicesI was an early adopter of GenAI and have been experimenting with its various tools since they first became available for consumer use. And I’ve found them to be very helpful for a number of things. In fact, I usually have at least two or three tools open on my desktop that I refer to throughout the day. Continue reading “New Ways I’m Using GenAI for Content Marketing”

AI-Powered Predictive Analytics in Marketing Decision-Making

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!

Continue reading “AI-Powered Predictive Analytics in Marketing Decision-Making”

Generative AI and Copyright Issues: What You Need to Know

Generative AI (ChatGPT is one popular example) holds a lot of promise for researchers and content creators of all kinds, but it may also pose some risks that have not yet been fully explored, such as the risk of copyright infringement. As an AI tool crawls the internet and digital sources for information to respond to users’ queries, the information that’s pulled often belongs to other content creators. What risks does that have for those relying on this information—sometimes verbatim—especially when it might be inaccurate? Here we take a look at written content generated by AI and the implications content creators need to be aware of. Continue reading “Generative AI and Copyright Issues: What You Need to Know”

Opportunities for Building Generative AI Into Work Processes

If you’re involved in content creation or management and you haven’t heard of ChatGPT by now, you must be living under a rock. ChatGPT is a form of generative AI—“a type of artificial intelligence technology that can produce various types of content including text, imagery, audio and synthetic data,” according to George Lawton in an article from TechTarget.

It holds a lot of promise but also, potentially, a lot of peril for users.

Continue reading “Opportunities for Building Generative AI Into Work Processes”

Content Hacks for Companies on a Tight Budget

Content, as part of a successful marketing endeavor, is a big deal these days and I suspect (and hope) it will continue to be. Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., etc., is used by marketers of all kinds to attract audience, raise awareness and, ultimately drive some desired end action.

Continue reading “Content Hacks for Companies on a Tight Budget”