As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. There have been a number of impacts, both good and bad. Continue reading “GenAI’s Impact on Content Creators, Especially Writers”
Tag: journalists
Looking for Media Coverage? Stay Off the Phones!
As someone who grew up shy and still has a strong aversion to “cold calling,” I was heartened to see the results of a recent Muck Rack poll of journalists regarding their preferred methods of contact. The good news?
Continue reading “Looking for Media Coverage? Stay Off the Phones!”
Working With the Media? Relationships Matter!
What’s the most important thing that any business person should know about working with the media? Relationships matter! I’ve been working with the media for a number of years–both as one of them in my role as a business journalist and on the other side of the relationship as a PR professional. Because I’ve had a foot in both camps for so long, I don’t have the same level of fear or anxiety about working with the media as many often do. I don’t view the media as “the enemy” but as an ally in most cases. I need the media to help me get important messages out to various audiences. The goal:
Continue reading “Working With the Media? Relationships Matter!”
Media Pitch Best Practices: Your Name in the News!
At least once a week – maybe more often – I’ll have a prospect or client say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5:
Continue reading “Media Pitch Best Practices: Your Name in the News!”
Looking for PR/media coverage? Some do’s and don’ts.
Like many writers/PR people, I have been fortunate to have experience in both worlds. As a freelance writer for a number of years I often turn to PR professionals and publicists for assistance in finding sources. And I learn a lot from them about what works and what doesn’t in terms of providing journalists (me, in this case) with useful information. I use the things I learn with my “freelancer writer hat” on when I’m attempting to generate PR/media coverage for my business or my clients.
I’ve learned a lot from the bad examples I see from over-zealous, inexperienced and annoying PR people or “experts.” Continue reading “Looking for PR/media coverage? Some do’s and don’ts.”