AI Archives -

Prompting Your Prompts: A Simple Strategy for Getting Better Results from AI Tools

Write a prompt you were already going to write. Add these two sentences at the end. See what the AI does with it.

What if the fastest way to improve your AI prompts was to ask the AI to do it for you?

By Linda Pophal, MA, SPHR · Strategic Communications, LLC

Prompt engineering is the practice of crafting precise, well-structured instructions for generative AI tools—specifying context, desired format, tone, audience, and output type—to produce more accurate, relevant, and useful responses. As AI tools become standard in professional workflows across every industry, the ability to write effective prompts is rapidly emerging as one of the most consequential skills in the modern workplace. And like most skills, it improves with deliberate practice not just use.

I’ve been an early adopter of AI tools. I’ve used tools like ChatGPT, Claude, and Perplexity extensively in my own work and for clients, and I’ve been intentional about trying to improve my prompt writing skills along the way.

More specific context. Clearer output instructions. Better framing of what I actually need.

Continue reading “Prompting Your Prompts: A Simple Strategy for Getting Better Results from AI Tools”

Creative Ways Content Marketers Are Incorporating GenAI Into Their Practices

Using GenAI for content marketing - tips and best practices As content marketers have become more familiar with generative AI (GenAI) and the many tools available to leverage its power, they’ve come up with a wide range of business applications and efficiency- and effectiveness-gaining opportunities.

While some have decried the disruptive impacts of this technology, others are embracing it and finding increasingly creative ways to save time and gain efficiencies. Continue reading “Creative Ways Content Marketers Are Incorporating GenAI Into Their Practices”

Proud To Be Human: Promoting the Responsible Use of GenAI

I’m sure I’m not alone when I say it’s been a crazy year for content creators. The rapid introduction and advancement of tools like ChatGPT, Perplexity, Claude, and a host of others, have upended the content creation process for many offering both benefits and posing threats. Continue reading “Proud To Be Human: Promoting the Responsible Use of GenAI”

Will Google Algorithms Save the Day (Again) for Content Creators?

Random, middle of the night thought…

Those of you who have been in the content marketing industry for a while (at least back to 2008) probably remember the “content mills” and how tough the market was for writers back then until Google switched up its algorithms to reward sites for original, higher-quality content.

I’m wondering if Continue reading “Will Google Algorithms Save the Day (Again) for Content Creators?”

AI-Powered Predictive Analytics in Marketing Decision-Making

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

For instance, the ability to foresee and adapt to consumer behavior can provide a formidable competitive advantage for marketers. Enter AI!

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A Look at 5 Successful AI-Driven Marketing Campaigns

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. By incorporating AI technology, such as machine learning, big data, and predictive analytics, into their marketing activities, brands can deliver hyper-personalized content and interactive customer experiences.

Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. Continue reading “A Look at 5 Successful AI-Driven Marketing Campaigns”

ChatGPT: Opportunities and Risks Related to AI-Generated Content

Information Technology Digital Network Concept - generative AI - ChatGPT

AI-driven content-generation tools are nothing new. But if the hype around the release of ChatGPT is to be believed, this new offering is something special. It is purported to have a heightened ability to create quality content for a variety of applications, including social media posts, marketing copy, business reports, customer-facing documents, and a variety of other written materials. As OpenAI, the creator of the ChatGPT model, notes on its website, Continue reading “ChatGPT: Opportunities and Risks Related to AI-Generated Content”

AI for Content Creation

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it. Is the hype too good to be true? Continue reading “AI for Content Creation”

What Lies Ahead for Marketers in 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime. But, I see three key trends for 2023: a continued focus on local marketing, disruption from ChatGPT, and increasingly sophisticated use of data and analytics.

Continue reading “What Lies Ahead for Marketers in 2023”