Has the world of marketing ever moved at such a fast pace in the past? Most in the profession would likely say no, and they’d be echoing the sentiment of professionals in fields of all kinds. Technology, the U.S. and larger global economy, changing consumer preferences, and a volatile employment market are all having an impact.
While the pace of change is not likely to diminish anytime soon, marketers can stay on top of the trends by relying on both research and expert insights from those in the field. Continue reading “The Top Marketing Trends and Technologies of 2024: Marketers Adjust to Dramatic Market Shifts”
When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence.
In the digital age of rapidly increasing technology and here-today-gone-tomorrow fads in fashion, popular culture and consumer tastes, it can seem like the rules of marketing are constantly changing, rendering obsolete what may have been sound advice just 10 or 20 years ago. But despite the near-constantly changing winds at the edges and frontiers of the marketing industry, the vast majority of the core principals remain unchanged and have stood the test of time.