You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences. Continue reading “Are Podcasts Poised to Replace the Employee Newsletter?”
Tag: podcasting
Blogs: A Natural Starting Point for Content Marketing
At Strategic Communications, blogging is a big part of what we do, both for ourselves and for our clients. A robust, well-managed blog is a key element of any content creation strategy. As we’ve discussed in the past, quality content is a must when driving traffic to your site. Blogs are a great vehicle for this.
Obviously, part of implementing an effective blogging strategy require developing quality content for the blog. Assuming you’ve got quality content, your blog posts can serve as a great starting point for repurposing content across a variety of channels. Here are some of the things that we do to leverage the value of our, and our clients’ blog content: Continue reading “Blogs: A Natural Starting Point for Content Marketing”
Our Marketing Predictions for 2016
As we move into the year 2016, it’s a good opportunity to take a look at some of the potential marketing trends for the coming year. What do marketers and small business owners need to anticipate in order to hit the ground running this year?
Here are some trends we see for 2016: Continue reading “Our Marketing Predictions for 2016”
Podcasts Offer Potential for Advertisers
About 10 years ago, in June 2005, Apple began supporting podcasts through iTunes and the rest, as they say, is history. The popularity of podcasts has ebbed and flowed since then-most recently flowing as popular programs like Serial, NPRs Fresh Air and the TED Radio Hour attracting masses of listeners on a regular basis. Marketers haven’t been immune to the trend. Continue reading “Podcasts Offer Potential for Advertisers”