Content, as part of a successful marketing endeavor, is a big deal these days and I suspect (and hope) it will continue to be. Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., etc., is used by marketers of all kinds to attract audience, raise awareness and, ultimately drive some desired end action.
Continue reading “Content Hacks for Companies on a Tight Budget”
There is some interesting consistency in what marketing experts are seeing in the trends and technologies likely to impact their lines of business in 2020 and 2021. Topping the list are the increasing use of chatbots, a focus on voice search engine optimization (VSEO), and technologies augmented with artificial intelligence (AI). A couple of runners-up include the continued popularity of podcasts and video.
Marketing has always been a fast-paced industry, with the pace quickened constantly by readily available and rapidly developing technology. But the COVID-19 pandemic and its worldwide impact was, arguably, the most disruptive force that marketers have seen in a long time.
As we move beyond the pandemic, we can expect to see a continuation of some of the trends that were taking shape before COVID-19 and many more that have been fueled by COVID-19. Continue reading “The Top Marketing Trends: Automation and AI Are the “New Normal””
by Justin Grensing, Esq., MBA
Artificial intelligence (AI) is widely seen as a game changer in how our world operates, both now and especially in the future. With any revolutionary change, there are often both strong advocates and vehement detractors. Much of that polarization comes from the fact that major societal disruptions often have both winners and losers. Take globalization as an example. While an increasingly interconnected global economy with more open trade has meant cheaper prices for consumers in developed nations, it has often also meant that employees in some sectors are displaced as industries move to countries with lower costs of production. Continue reading “Can Content Creators Beat the Bots? We Hope So…”
A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a promotion. But, given the widespread applications for the use of big data and the power of predictive analytics, the question could be applied to any field or area of business practice—including content marketing.
When should content marketers listen to the algorithms instead of relying on their own instincts, which have been finely honed over time? Continue reading “Go With Your Gut: When You Can Ignore the Algorithms”
While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already gaining traction across multiple industries and professions, including with content creators. New technologies are promising to upend the traditional ways in which content is conceived, produced, and disseminated. Examples already exist. Continue reading “How Artificial Intelligence (AI) is Impacting Content Marketing”
