Tag: marketing predictions

The Top Marketing Trends: Automation and AI Are the “New Normal”

There is some interesting consistency in what marketing experts are seeing in the trends and technologies likely to impact their lines of business in 2020 and 2021. Topping the list are the increasing use of chatbots, a focus on voice search engine optimization (VSEO), and technologies augmented with artificial intelligence (AI). A couple of runners-up include the continued popularity of podcasts and video.

Marketing has always been a fast-paced industry, with the pace quickened constantly by readily available and rapidly developing technology. But the COVID-19 pandemic and its worldwide impact was, arguably, the most disruptive force that marketers have seen in a long time.

As we move beyond the pandemic, we can expect to see a continuation of some of the trends that were taking shape before COVID-19 and many more that have been fueled by COVID-19. Continue reading “The Top Marketing Trends: Automation and AI Are the “New Normal””

Strategic Communications’ Marketing Predictions for 2017

A year ago, we made some predictions for the marketing trends we expected to see in 2016, and we feel we did well enough to give it another shot for 2017. Here are some of the trends we expect to see this year. Continue reading “Strategic Communications’ Marketing Predictions for 2017”

A Look Back at Our Marketing Predictions for 2016: How Did We Do?

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Last January, we made some predictions about marketing trends for the year. We thought we’d take some time to revisit those predictions and see how we fared. We took a look back to see how accurate our marketing forecast was. We actually did quite well!

So what were our specific predictions and how do they mesh with the year in marketing? Continue reading “A Look Back at Our Marketing Predictions for 2016: How Did We Do?”