writing Archives -

Sometimes I Just Can’t Be a Ghost…

Having worked for organizations and their senior leaders and spokespeople for a number of years as director of corporate communications and marketing in various fields I’ve long been familiar—and quite comfortable—with the concept of ghostwriting. Ghostwriters write content for others. That content might be in the form of a speech, a presentation, an email, an article, a letter to the editor, a book-length manuscript, or a wide range of other applications. Continue reading “Sometimes I Just Can’t Be a Ghost…”

Can Content Creators Beat the Bots? We Hope So…

by Justin Grensing, Esq., MBA

Artificial intelligence (AI) is widely seen as a game changer in how our world operates, both now and especially in the future. With any revolutionary change, there are often both strong advocates and vehement detractors. Much of that polarization comes from the fact that major societal disruptions often have both winners and losers. Take globalization as an example. While an increasingly interconnected global economy with more open trade has meant cheaper prices for consumers in developed nations, it has often also meant that employees in some sectors are displaced as industries move to countries with lower costs of production. Continue reading “Can Content Creators Beat the Bots? We Hope So…”

Content Marketing: A Wide Range of Options

At Strategic Communications, we are big advocates of content marketing. It’s crucial to offer something of value to your potential customers rather than simply advertising to them. Blogs and whitepapers can be great vehicles for this type of marketing, but there are many, many forms of content marketing, and some might not seem to fit that label at first glance. Continue reading “Content Marketing: A Wide Range of Options”

The Power – and Importance of – Verisimilitude

When I first learned the skill of copywriting several years ago I was fortunate enough to learn from one of the masters – Herschell Gordon Lewis. He had a concept that has stuck with me since then, partly because I like the word and partly because I like what the word means from a marketing standpoint. Verisimilitude. Continue reading “The Power – and Importance of – Verisimilitude”

Contributing Content: Big Opportunities in Content Marketing!

There are big opportunities these days in content marketing. All kinds of organizations, from traditional publishers and media outlets to businesses hoping to gain online traction through organic search are looking for quality content. That means big opportunities for content creators of all kinds. It also means big opportunities for businesses and individuals hoping to get media coverage for themselves and their products and services.

Why? Continue reading “Contributing Content: Big Opportunities in Content Marketing!”

The Big Benefits of Blogging

We’re a week into the New Year and, by now, you’ve likely started–or at least considered starting–to work on your New Year’s resolutions. How are you doing so far? Have you started the diet you planned on sticking to? Are you getting out of the old habits you were stuck in? Did you begin something new? From a business standpoint are you making progress on any resolutions that will lead to your desired level of success in 2013?

If not, you must know it’s never to late to start something new! And we have a suggestion for you. Continue reading “The Big Benefits of Blogging”

Copywriting Tips Anyone Can Use

Whether you’re writing copy for a brochure, a newspaper ad, a radio announcement or a blog for your web site–or even a resume–there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.

Think about writing copy as making a sales pitch to some target audience. Your goal is to persuade that person to do something – most likely to purchase your product or service. Here’s how: Continue reading “Copywriting Tips Anyone Can Use”

“Real” Writers Hate Demand Media, Suite101, etc. – But Should They?

There is a common enemy in the world of freelance writers and it is Demand Media (and Suite101, and About.com, and Examiner and…) – the “content farms” that pay writers literally pennies (sometimes less), per word, and distrbute their content to the growing masses of online sites hungry for new content to fuel their Continue reading ““Real” Writers Hate Demand Media, Suite101, etc. – But Should They?”

It Pays to Proofread. Even if You’re a Scammer.

Even those trying to scam people could benefit from a good writer/editor. Check out this email that showed up in my mailbox this morning. It’s reeking with credibility – NOT! Continue reading “It Pays to Proofread. Even if You’re a Scammer.”

10 Copywriting Tips for Guaranteed Results!

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.

Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: Continue reading “10 Copywriting Tips for Guaranteed Results!”