Tag: social media marketing

LinkedIn Newsletters: Best Practices for Success

Social media marketing concept image with business icons and copyspace.You should be using this cost effective marketing tool

LinkedIn suggests that LinkedIn Newsletters are one of the most effective features for content distribution, and they’re certainly growing in use but individuals and companies. But, do they really offer value, and in what way?

We sought input from LinkedIn experts who are using LinkedIn Newsletters—some with a great following and some just starting out—to get their insights, best practices, and actionable tips on how to make the most of this platform to grow and engage with a LinkedIn audience.

What you need to know about leveraging LinkedIn newsletters

Continue reading “LinkedIn Newsletters: Best Practices for Success”

LinkedIn Best Practices

social media marketing, how to use linkedin, twitter, facebook and other channels to achieve marketing resultsLinkedIn is, arguably, the most important social media channel for B2B professionals. Originally started as a job search network, LinkedIn has evolved into a gathering place for a wide range of business professionals. Unlike other social media, Linked­In content is heavily skewed toward the sharing of professional information, although more personal posts have been creeping in recently.

Still, super users suggest Continue reading “LinkedIn Best Practices”

How to Choose the Right Social Media Channels to Target Your Ideal Audience

17877227 – social media

These days it’s probably safe to say that most businesses have a presence on at least one social media channel. In fact, according to a 2021 Entrepreneur article, 97% of Fortune 500 companies rely on social media. The number is probably less for smaller companies, but it shouldn’t be. Social media can be a very cost effective way to raise awareness, generate leads, and build business.

There are a lot of channels out there, though, and not every channel is right for every business – or audience. Just because a channel is getting a lot of attention – take TikTok, for example – doesn’t mean that it makes sense for your business.

Continue reading “How to Choose the Right Social Media Channels to Target Your Ideal Audience”

Social Media Tips to Drive Sales for Small Businesses

social media marketing, how to use linkedin, twitter, facebook and other channels to achieve marketing resultsSocial media has become a very cost-effective way to connect with, and influence, various audiences including customers and potential customers. In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., print or broadcast advertising, direct mail, etc.) and more on digital channels of communication, like social media.

Best Practices for Business Building on LinkedIn

17877227 – social media

I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. Continue reading “Best Practices for Business Building on LinkedIn”

Don’t Slack With Your Social Media Marketing

17877227 – social media

Social media marketing should be a key component of the marketing mix for virtually any company. Not only is social media marketing relatively inexpensive, it also provides a greater level of engagement than mass marketing efforts because it’s targeted at those who have some connection with your brand—shared interests, common connections, etc. At the same time, many companies pay lip service to social media marketing. They are technically doing it, but they aren’t putting in as much effort as they could, or should. Continue reading “Don’t Slack With Your Social Media Marketing”

Three Big Buckets of Effective Social Media Strategy

It’s hard to succeed at anything if you’re not focused. Whether you’re golfing, driving, taking an exam or giving a presentation, losing focus on your objective can be disastrous. The same is true of your social media activity. Granted social media marketing is a longer-term activity than golfing or giving a presentation, but the importance of focus is no less important. In particular, we’ve selected three key elements marketers should keep their focus on when engaging in social media. Continue reading “Three Big Buckets of Effective Social Media Strategy”

Leveraging Big Benefits From Micro-Influencers

Marketing is key to not only getting the word out about your products and services but also for convincing potential consumers that your offerings provide the best quality, best value, are the trendiest, etc. Influencers can be a huge benefit in this respect. Influencers are individuals or organizations that have the ability to influence the beliefs, attitudes and actions of others. An influencer might be a popular professional athlete who touts the efficacy of a particular shoe, supplement or clothing brand. Or it could be a celebrity who shows up on the red carpet wearing a particular fashion brand—one that carries your label.

These are examples of large-scale influencers. Small businesses typically don’t have access to such individuals unless by pure good fortune. But in an article for Forbes, Dinah Wisenberg Brin writes that some businesses have found success using “micro-influencers” to achieve similar effects, albeit on a smaller scale. Continue reading “Leveraging Big Benefits From Micro-Influencers”

5 Critical Elements of Successfully Managing Your Online Presence

When businesses think of branding and marketing, they often think in terms of the company as a whole. This is certainly important; however, personal branding can also be a big boon to your company. For sole proprietors and professional organizations (doctors, lawyers, accountants, consultants, etc.), showing off the personal expertise of the owners or management team is a great way to promote the company as a whole. Even larger organizations can benefit from showing the personal side of key executives—or touting their credentials to help boost business. Continue reading “5 Critical Elements of Successfully Managing Your Online Presence”

Social Media: Not Just For Sales; Another Area of Big Value

Social media is a powerful marketing tool for any business. Business and marketing professionals are particularly drawn to the extensive reach of social media and its potential for driving droves of new customers through their virtual doors. However—and this may surprise you—social media marketers shouldn’t be focused exclusively on bringing in new business.

A recent article on the American Marketing Association (AMA) website by Lawrence Crosby looked at the effectiveness of social media marketing on another important measure of marketing success— Continue reading “Social Media: Not Just For Sales; Another Area of Big Value”