Tag: using LinkedIn

LinkedIn Best Practices

social media marketing, how to use linkedin, twitter, facebook and other channels to achieve marketing resultsLinkedIn is, arguably, the most important social media channel for B2B professionals. Originally started as a job search network, LinkedIn has evolved into a gathering place for a wide range of business professionals. Unlike other social media, Linked­In content is heavily skewed toward the sharing of professional information, although more personal posts have been creeping in recently.

Still, super users suggest Continue reading “LinkedIn Best Practices”

Some Tips For Getting Traction on LinkedIn

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I’m often asked by colleagues—and sometimes even competitors—where I find my clients. There are probably three primary channels that work best for me: referrals, speaking engagements, and LinkedIn.

I have used LinkedIn myself for a number of years to establish myself as a thought leader in the marketing/digital marketing space and to generate leads and new clients. Many of my clients come through connections I’ve made on LinkedIn, or by showing up in search results from people/companies looking for marketing assistance. I also help various clients use LinkedIn for their own lead generation or thought leadership efforts. For those in the business-to-business (B2B) space, it truly is a valuable tool—if it’s used effectively.

Continue reading “Some Tips For Getting Traction on LinkedIn”

Best Practices for Business Building on LinkedIn

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I’ve had a profile on LinkedIn for a number of years now. LinkedIn and Twitter are two of my favorite social media platforms. Most business people would agree with me that LinkedIn is a great tool for building a strong network and engaging with others. Most would likely not agree with me that Twitter can also be a great business-to-business (B2B) business-building tool. We have, though, definitely found that to be the case for ourselves and for our clients. (More on that another day.) Here we want to focus on LinkedIn. Continue reading “Best Practices for Business Building on LinkedIn”