Social media marketing should be a key component of the marketing mix for virtually any company. Not only is social media marketing relatively inexpensive, it also provides a greater level of engagement than mass marketing efforts because it’s targeted at those who have some connection with your brand—shared interests, common connections, etc. At the same time, many companies pay lip service to social media marketing. They are technically doing it, but they aren’t putting in as much effort as they could, or should. Continue reading “Don’t Slack With Your Social Media Marketing”
The old saying “a picture is worth a thousand words” has been around for decades and for good reason—visual images get attention. Studies indicate that adding visual images to online communications boosts the odds that audiences will both notice and engage with that content. For instance,