GenAI tools are dramatically simplifying the video production process
Video used to be very expensive and time-consuming for companies and individuals to produce. Then, with the widespread adoption of smartphones that came with the ability to capture video seamlessly, and an associated drop in viewers’ expectations of high-quality output, the cost and time requirements for video production have declined precipitously.
The most recent impact on the cost and time required to produce video content is generative AI (GenAI) which has become a transformative force in video production across the entire creation process.
Ongoing Popularity of Video Prompts Adoption
Continue reading “Using Generative AI (GenAI) to Create Video Marketing and Sales Content”
Video continues to be a popular and effective way to boost marketing efforts, especially with the emergence of video-first platforms such as TikTok. And, with the proliferation of do-it-yourself (DIY) video options, the demand for professionally produced, high-production-value video content no longer looms as the must-do priority it used to be. Today, marketers of all types and sizes—even those with very small budgets—can successfully use video to augment their marketing communication efforts.