Tag: content marketing

Creative Ways Content Marketers Are Incorporating GenAI Into Their Practices

Using GenAI for content marketing - tips and best practicesAs content marketers have become more familiar with generative AI (GenAI) and the many tools available to leverage its power, they’ve come up with a wide range of business applications and efficiency- and effectiveness-gaining opportunities.

While some have decried the disruptive impacts of this technology, others are embracing it and finding increasingly creative ways to save time and gain efficiencies. Continue reading “Creative Ways Content Marketers Are Incorporating GenAI Into Their Practices”

The Social Media Channels Resonating With Content Marketers Now

TikTok is a relatively new social media channel, but it quickly captured the attention of marketers and influencers around the globe. SEO.ai estimates that TikTok has more than 1 billion active users worldwide, with 150 million in the U.S. But that use may come to a grinding halt as movement is afoot to ban the site due to security and privacy concerns. Continue reading “The Social Media Channels Resonating With Content Marketers Now”

Proud To Be Human: Promoting the Responsible Use of GenAI

I’m sure I’m not alone when I say it’s been a crazy year for content creators. The rapid introduction and advancement of tools like ChatGPT, Perplexity, Claude, and a host of others, have upended the content creation process for many offering both benefits and posing threats. Continue reading “Proud To Be Human: Promoting the Responsible Use of GenAI”

Will Google Algorithms Save the Day (Again) for Content Creators?

Random, middle of the night thought…

Those of you who have been in the content marketing industry for a while (at least back to 2008) probably remember the “content mills” and how tough the market was for writers back then until Google switched up its algorithms to reward sites for original, higher-quality content.

I’m wondering if Continue reading “Will Google Algorithms Save the Day (Again) for Content Creators?”

Navigating the Wild, Wild, West of GenAI and Copyright Issues

I found a recent news story interesting because I was just writing a piece on impending copyright issues related to GenAI for my “Let’s Get Strategic” column in Information Today.

The makers of Star Wars’ Rogue One: A Star Wars Story are being sued over the use of Peter Cushing’s image. The use of the image occurred back in 2016—long before generative AI, or GenAI, hit the scene—but I’m sure GenAI and its sudden popularity had something to do with the renewed interest. Continue reading “Navigating the Wild, Wild, West of GenAI and Copyright Issues”

From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 3

In Part 2 of this three-part series, we took a deep dive into successfully monetizing website content. Here, we take a look at some key considerations and best practice recommendations from digital marketing experts. Continue reading “From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 3”

From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 2

In Part 1 of this three-part series, we took a look at how website content can be optimized to deliver a relevant audience as a first step to successfully monetizing that content. Here, we take a deeper dive into how to deliver content designed to be monetized. Continue reading “From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 2”

From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 1

While many people may not think of it this way, Amazon is likely one of the most successful—if not the most successful—websites from a monetization standpoint. Initially, it started as an online bookseller, but today, much of Amazon’s revenue comes through payments received from third parties selling products on its site—a practice referred to as affiliate marketing. Today, more than 60% of its sales come through independent sellers, the company reports.

Amazon, the gorilla in the room here, is the Continue reading “From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 1”

Why Your B2B Content Team Needs to Be Good at Storytelling

Using GenAI for content marketing - tips and best practicesPopular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. But what if your content team is hesitant about storytelling? How can you convince them of its importance?

This is a question I responded to recently on LinkedIn.

Continue reading “Why Your B2B Content Team Needs to Be Good at Storytelling”

Addressing Conflicting Feedback as a Content Marketer: The Ideal Review Process

Creating marketing communications materials can be challenging. After decades in the business (yeah, I’m “seasoned”… ), I’ve had multiple experiences with review processes—some great, some good, some not so good, and some absolutely horrendous and extremely frustrating.

Over the years I’ve come to identify a number of best practices that can help to both streamline the content review process and minimize frustrations along the way—for both content creators and subject matter experts.

Continue reading “Addressing Conflicting Feedback as a Content Marketer: The Ideal Review Process”