In Part 2 of this three-part series, we took a deep dive into successfully monetizing website content. Here, we take a look at some key considerations and best practice recommendations from digital marketing experts. Continue reading “From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 3”
In Part 1 of this three-part series, we took a look at how website content can be optimized to deliver a relevant audience as a first step to successfully monetizing that content. Here, we take a deeper dive into how to deliver content designed to be monetized. Continue reading “From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 2”
While many people may not think of it this way, Amazon is likely one of the most successful—if not the most successful—websites from a monetization standpoint. Initially, it started as an online bookseller, but today, much of Amazon’s revenue comes through payments received from third parties selling products on its site—a practice referred to as affiliate marketing. Today, more than 60% of its sales come through independent sellers, the company reports.
Amazon, the gorilla in the room here, is the Continue reading “From Traffic to Income: A Comprehensive Guide to Monetizing Your Website—Part 1”
Popular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. But what if your content team is hesitant about storytelling? How can you convince them of its importance?
This is a question I responded to recently on LinkedIn.
Continue reading “Why Your B2B Content Team Needs to Be Good at Storytelling”
Creating marketing communications materials can be challenging. After decades in the business (yeah, I’m “seasoned”… ), I’ve had multiple experiences with review processes—some great, some good, some not so good, and some absolutely horrendous and extremely frustrating.
Over the years I’ve come to identify a number of best practices that can help to both streamline the content review process and minimize frustrations along the way—for both content creators and subject matter experts.
Continue reading “Addressing Conflicting Feedback as a Content Marketer: The Ideal Review Process”
In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a significant obstacle when it comes to SEO designed to get audiences to your website. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you. Continue reading “How SEO (Still) Works in 2024: Understanding the Language of Your Audience”
Content marketing is still something that a lot of companies, large and small, continue to invest in. The ultimate goal, of course, is sales. But, along the way to a sale, content marketers must first capture attention, drive traffic to a website (in most cases), and deliver on the promise that their copy promo or social media post suggested.
SEO, or search engine optimization, has been a big part of this process. And, while I certainly consider SEO when crafting content for myself or my clients, I’m not a slave to it. Here’s why.
Continue reading “SEO Revisited: How SEO (Still) Works in 2024”
Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more.
Now, with the introduction of generative artificial intelligence technologies like OpenAI’s ChatGPT, Google’s Bard, IBM’s WatsonX, and Salesforce’s Einstein GPT, the use of technology is exploding even more rapidly in the marketing realm, having a ripple effect. Continue reading “Tips for Adding GenAI to Your Martech Stack”
You’re sitting at your desk, talking to a colleague about a trip to Spain you’re planning. The next thing you know, you’re seeing ads for Spain pop up in Google search and on Facebook. It’s not magic. It’s the power of voice search. Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc.—to create a comprehensive profile that they can use for ad targeting. Not all voice assistants do this, and the process is actually more complex than it may seem, but it’s illustrative of the shift from text to voice in consumers’ search habits. Voice search is on the rise. Continue reading “The Rise of Voice Search and Its Impact on SEO”
GenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field, it does have some very useful applications.
Here’s a list of 20 to get you thinking before the weekend and the end of the month. Continue reading “20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes”
