Tag: proofreading

Addressing Conflicting Feedback as a Content Marketer: The Ideal Review Process

Creating marketing communications materials can be challenging. After decades in the business (yeah, I’m “seasoned”… ), I’ve had multiple experiences with review processes—some great, some good, some not so good, and some absolutely horrendous and extremely frustrating.

Over the years I’ve come to identify a number of best practices that can help to both streamline the content review process and minimize frustrations along the way—for both content creators and subject matter experts.

Continue reading “Addressing Conflicting Feedback as a Content Marketer: The Ideal Review Process”

How to Deal With Communication Dabblers

If you’re ever created content for any purpose, chances are you’ve encountered a dabbler. A dabbler is someone who, when asked to review copy (or who is responsible for reviewing copy because of their position), suffers from severe scope creep. They just can’t stop themselves from offering far more, and far more detailed, input than what was expected.

Dabblers like to dabble. It’s what they do. Unfortunately, what they do can create a lot of headaches, and much rework and added expense, for those in the business of producing and publishing content of any kind.  Continue reading “How to Deal With Communication Dabblers”

Recovering From a Mistake

We all make mistakes and most of us have learned over the years that making mistakes and, most importantly, successfully recovering from those mistakes can be great learning experiences. In fact, I’ve noticed in the communication classes that I teach that it’s one thing for me to tell students, for instance, that they need to proofread carefully and that they should be particularly attentive to client and company names and another thing entirely when they actually make such an error and the client notices it. They learn far more from the latter.

The most important thing that anyone can do to recover effectively from a mistake is: Continue reading “Recovering From a Mistake”