Throughout my career I’ve been involved in numerous naming and branding initiatives and am always struck by not only the intrinsic challenges of getting a group of people to agree on a particular name/brand for a company, product or service— but also by the enormous amount of angst and emotion that becomes part of the process.
In truth, the process of coming up with a name—whether for a company, a product, a campaign, a department, or whatever is a process Continue reading “When Branding or Rebranding Don’t Get Stuck on Names”