Category: Internet Marketing

No cost/low cost resources for marketers and entrepreneurs

I know there’s something just “wrong” about blogging early on Thanksgiving morning, but I acknowledge the fact that I’m a workaholic and frankly what better time for a little peace and quiet to actually think without interruption!

This blog was prompted by an email from a friend/colleague who is pulling together a list of resources for small businesspeople/entrepreneurs and asked me if I had anything to add. I did – more than I thought I would actually. So, I decided to share my list Continue reading “No cost/low cost resources for marketers and entrepreneurs”

Why Are You Hiding Your Contact Information?

Have you ever noticed how difficult some people make it to connect with them? I can understand the very elite, supremely famous celebrities that are so inundated with attempted contacts from masses of strangers that they absolutely need to put up barriers. But, what about those whose web sites and professions would lead one to believe that they make a living based on their ability to serve the needs of potential customers, existing clients or others who could help them make valuable connections? Continue reading “Why Are You Hiding Your Contact Information?”

Be Careful About Drawing Conclusions Based on Social Media

I use social media a lot these days for everything from connecting with friends and family to finding sources for articles I’m working on, to connecting with vendors and clients. As I do this, though, I often wonder if I’m really connecting with the masses, or if my connections are skewed somehow to reflect only a piece of the larger pie.

 

A recent survey conducted by the Pew Internet and American Life Project makes me lean more toward believing they’re skewed. Continue reading “Be Careful About Drawing Conclusions Based on Social Media”

Listening and Learning…From Social Media and Everywhere Else!

A recent study from PRWeek and communications agency MS&L, reported in BtoBonline.com, indicated that almost 70 percent of marketers say they’ve never made a change to their products or marketing campaigns based on consumer feedback on social media sites.

Now this number may be shocking, until you learn who the survey was distributed to. Continue reading “Listening and Learning…From Social Media and Everywhere Else!”

What’s a Journalist?

In an era where anybody with a keyboard can create a blog (akin to publishing a newspaper) can *anyone* be a journalist? What is the definition of journalist? The credentials? Is there a difference between a journalist and a writer? Between a journalist and a blogger? Does it matter? To who?

I’ve become interested in the topic recently because, while doing research Continue reading “What’s a Journalist?”

Banning Employees From Social Media

More than half of the companies surveyed recently by Robert Half Technology indicated that social networking sites like Facebook, MySpace and Twitter are “prohibited completely” at work. Only 19 percent of the responding CIO’s indicated that Continue reading “Banning Employees From Social Media”

No Web Site? No Customers?

We’re in the process of planning a trip to Florida and my husband has been researching restaurants. The other night he was sharing the results of his research and said: “I’ve found a few good ones – there were a couple of others I wanted to check out, but they don’t have a web site, so forget it.” Continue reading “No Web Site? No Customers?”

Should You Be Using Social Media?

This is a question that is on the minds of many these days. You can’t turn on the television or radio, open a newspaper or talk to a colleague, friend or family member without *someone* talking about “social media” – Twitter, Facebook, LinkedIn, etc.

Not surprisingly, these discussions lead to thoughts of: “Am I missing out?” “Is my business missing out? Well, maybe. But… Continue reading “Should You Be Using Social Media?”

Social Media as a Process Improvement Tool?

While Facebook can be fun and Twitter seems to have captured the interest of the masses who are all tweeting in 140-character mini-blogs about everything from what they had for breakfast to the emerging news event they just saw outside their window, many still point to these tools as more of a diversion than a legitimate business tool.

Until recently. Continue reading “Social Media as a Process Improvement Tool?”