This year’s Super Bowl LVIII will be held in Las Vegas on February 11 between two teams, that according to a number of online memes hardly anybody except fans in their states want to win. I’d have to agree. Unless my team (Green Bay Packers) is in the Super Bowl, I really don’t have much interest in the game.
I do, though, have a lot of interest in the commercials!
Continue reading “Super Bowl LVIII Ad Anticipation: It’s All About Entertainment!”
“Dilly, dilly!” It was the marketing catchphrase of the year, according to the Wall Street Journal. And it’s definitely catchy. I love the commercials and the catchphrase and smile every time I hear it. I’m not alone.
Unfortunately, despite the popularity of the company’s new ad campaign, sales are slumping. Continue reading “Advertising Isn’t About Entertaining Unless it Also Drives Sales!”
As Super Bowl LII in Minneapolis between the Philadelphia Eagles and New England Patriots approaches, it’s an obvious time to take another look at some of the data on the marketing spectacle that surrounds the event. Here we address some of the top questions many consumers have as they prepare to watch the commercials (er, game…) Continue reading “Answers to Your Top Questions About Super Bowl Advertising”
