Expert insights reveal the reality between hype and skepticism
The discourse around AI search oscillates between breathless hype and dismissive skepticism. The truth, as revealed by practitioners with real-world data, lies in measured transformation rather than revolution.
Michelle Tansey, founder of Red Queen Marketing in Australia, provides essential perspective: “This is a real shift, but I think it’s been overhyped. There’s a lot of noise about ‘SEO is dead,’ ‘AI is replacing search,’ and new acronyms like AEO or GEO popping up. That’s the part I’d call fake news. It’s all just optimizing for discoverability. Google is still the dominant search engine by a huge margin.”
And yet…
Continue reading “The Reality Check: Separating Hype from Impact”