Preparing for the World of GenAI-Driven Search
As more and more consumers are turning to tools like ChatGPT, Claude, and Perplexity instead of Google when they’re looking for answers to questions, or doing research, brands are taking notice.
Long-term reliance on Google search, and traditional approaches to search engine optimization (SEO), aren’t necessarily relevant in this rapidly changing search environment. Google search isn’t going away, but GenAI-driven search is having a growing impact.
What do you need to know, and do, to make sure your website doesn’t fall into oblivion?
Key Recommendations a One-Year Plan
Continue reading “A Step-by-Step Process for Gen-AI Search Optimization”