Tag: communications

The Highs and Lows of Being a Content Marketing Manager

by Linda Pophal

When I tell people what I do for a living, they often ask me how I like life as a social media manager and consultant. Because many of our website visitors and blog readers are engaged in the industry or considering becoming social media managers, I thought it might be of interest to them if I shared some of those personal reflections. Continue reading “The Highs and Lows of Being a Content Marketing Manager”

Everything New Is Old Again: In Communication, Basic Rules Still Apply

There’s much talk these days about how social media has changed the communication landscape and, indeed, it has. But, despite the fact that social media has created new opportunities and challenges for communicators, there are really (IMO) only two ways in which it really represents anything “different”: Continue reading “Everything New Is Old Again: In Communication, Basic Rules Still Apply”