Social media can be a great way for businesses of all types and sizes to connect with their audiences and stay connected with them! In fact, for small businesses in particular, a social media strategy focused specifically on customers (rather than prospects, or the masses) offers the greatest potential to not only keep but to grow business.
Continue reading “Getting Local With Your Social With a Customer-First Approach”
In our recent blog post about the best ways to use Twitter for small businesses, we mentioned several uses of Twitter beyond pure advertising:
• Research
• Content curation
• Sharing Information with key target audiences
• Keeping an ear to the ground
Harvard Business Review (HBR) recently published an article titled “50 Companies That Get Twitter — and 50 That Don’t.” The article looked at a use of Twitter that is an important element of the pure advertising we choose not to focus on, and yet has a much broader usefulness: Continue reading “Twitter: Beyond Self-Promotion”
