Tag: GEO

Mid-Year Content Audit: 6 Questions Every Marketer Should Ask Right Now

What’s working? What’s not? A content audit can help you answer these questions.

You don’t need to review every post you’ve ever published. You just need to ask the right six questions.

By Linda Pophal, MA, SPHR · Strategic Communications, LLC

A content marketing audit is a systematic review of content to evaluate performance, relevance, and strategic alignment. An audit identifies what’s working, what needs updating, and what’s no longer serving your audience or your goals. Mid-year mark is an ideal time to conduct one: enough of the year has passed to generate meaningful performance data, and enough time remains to act on what you find.

We’re at the halfway point of 2026. If you’ve been publishing consistently, you now have a body of work worth examining. Not obsessing over, not rebuilding from scratch. Examining.

A mid-year content audit doesn’t require a team, a consultant, or a spreadsheet with a thousand rows.

It requires six honest questions and the willingness to act on the answers.

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A Practical Implementation Foundation for AI Discovery

Using GenAI for content marketing - tips and best practicesTechnical SEO for AI discovery

It’s a bold new world in the SEO realm. As generative AI (GenAI) tools become increasingly adopted for both personal and professional use, search habits are changing.

Google’s no longer the de facto go-to for finding information. Tools like ChatGPT, Perplexity, Claude and others represent a growing competitive force positioned to upend traditional SEO efforts and best practices.

That requires new priorities while maintaining traditional optimization fundamentals.

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