Numerous online discussions these days raise questions about the continued effectiveness of the traditional “press release” – or as it is more accurately termed *news* or *media* release (since these communications aren’t intended only for the “press”). The discussions are interesting and raise a number of relevant points about how communicating with the media has changed with the advent of online tools and the proliferation of email vs. traditional “snail mail.” It’s fair to say that the number of traditional print releases *mailed* to news outlets has diminished significantly over the past several years. However, Continue reading “Is The News Release Dead? Not Necessarily.”
Tag: media
If You Won’t Share Your Story, The Media Can’t Tell It! (So Don’t Get Mad When They “Get it Wrong”!)
This morning I received a response from a media rep I was working with to connect with a source for a story that has the potential to reflect negatively on the organization–a rather large organization. After working with her for about a week, she sent an email that said: “We’re going to have to pass on commenting. Sorry.”
As someone who has also been in her shoes, on the other side of the great divide between organizations and the media, I’m sure that she is.
I’m sure she knows, just as well as I and other communication professionals do, the problem Continue reading “If You Won’t Share Your Story, The Media Can’t Tell It! (So Don’t Get Mad When They “Get it Wrong”!)”
Raising Awareness for Your Products or Services
I had a media inquiry recently from a reporter asking how businesses can best reach out to consumers to raise awareness of their products and services. It’s a great question and one that every new business/service provider grapples with. It is also the first step in the consumer buying process once a need has been realized. So, if you’re a business owner with something new to offer what steps should you take to get the word out to raise awareness of your product/service? Continue reading “Raising Awareness for Your Products or Services”
Local News – Where It’s At For Advertisers?
A recent study from Frank M. Magid Associates, Inc. and Hearst Television, Inc., sends a hopeful message to local news media–and an educational message to advertisers (local and otherwise), I think. The study, reported by Marketing Charts, indicates that 49% of respondents consider local news as the Continue reading “Local News – Where It’s At For Advertisers?”
TweetEthics: Trust and Transparency in a Web 2.0 World
As PR reps and journalists for individuals and companies learn more about the benefits of Twitter, and other forms of social media, questions are arising about how/how not to present information.
Should the writer of a post – or tweet – reveal who they are? Indicate that they’re writing “on behalf of” another individual or organization? Let the reader draw his/her own conclusions? What’s right? What’s not? Continue reading “TweetEthics: Trust and Transparency in a Web 2.0 World”
Is “Old Media” Dead? I Don’t Think So.
In an online forum, recently, a poster made the observation that “old media is dead.” Hmmm. I can understand the sentiment. After all, it seems like every day we hear about some media outlet that is either downsizing or shutting down completely and we all “know” that *nobody* reads newspapers anymore… But, I’m skeptical. In fact, I have a feeling that “old media” may eventually be reincarnated. Continue reading “Is “Old Media” Dead? I Don’t Think So.”
When You’re Pitching To “The Media”
At least once a week – maybe more often – I’ll have a prospect or client say to me: “I can’t understand why the media won’t run a story on my…” Well, there may be a number of reasons. Here are 5: Continue reading “When You’re Pitching To “The Media””