Event Marketing Looks Very Different Post-Pandemic

Flexible options are the norm as events cater to varying preferences

Since the pandemic halted in-person events five years ago, interest in getting together in real life (IRL) has soared. Event marketing is making a resurgence, but these aren’t the events of the pre-pandemic era. Expectations have changed and new technology has emerged to help event planners better engage with their audiences—wherever they are.

How planners are embracing the shifts

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