Flexible options are the norm as events cater to varying preferences
Since the pandemic halted in-person events five years ago, interest in getting together in real life (IRL) has soared. Event marketing is making a resurgence, but these aren’t the events of the pre-pandemic era. Expectations have changed and new technology has emerged to help event planners better engage with their audiences—wherever they are.
How planners are embracing the shifts
Continue reading “Event Marketing Looks Very Different Post-Pandemic”
COVID-19 had a massive impact on many aspects of business life, and events were certainly one of them. SXSW was one of the first events to announce its cancellation at the beginning of the pandemic and, of course, virtually all others followed suit. Live events have been re-emerging, but event planners are approaching the process differently from how they have in the past. Splash’s
Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” and, of course, everybody nods or raises their hand. Then the leader will approach a workshop participant and 
There is often tension between marketing and sales in many organizations. But why? Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? What causes this tension, why is alignment important, and what steps can you take to bring these two important organizational functions closer together?