Direct Marketing Archives -

5 Quick Tips for Writing Headlines for Digital Marketing Efforts

In the newspaper business, the above-the-fold headline is a crucial aspect of grabbing a potential reader’s attention and enticing them to pick up the paper and read on. The same is true of online headlines – the hyperlinks that come up in a list when you search for something in a search engine. In addition to page ranking, an enticing headline is an important way to drive traffic to your site. With that in mind, here are some tips for generating great headlines. Continue reading “5 Quick Tips for Writing Headlines for Digital Marketing Efforts”

Email Subject Lines: It’s Not Rocket Science, But It Is Important

Like many things we see all of the time, email subject lines are easy to overlook, especially when drafting them. Too often, though, copywriters, content marketers, and others fail to give enough thought to their email subject lines. They’re an afterthought. Something quickly thrown together and easily overlooked, not only by those writing them but those seeing them in their email inboxes! And that’s the problem.

Fail to pay enough attention to your email subject lines and your audience will too. Continue reading “Email Subject Lines: It’s Not Rocket Science, But It Is Important”

Use Your Boilerplate to Sell, Your Content to Tell

by Linda Pophal

Strategic Communications has been working with clients for a number of years now (since 2008). We’ve helped dozens of clients establish themselves as thought leaders and/or drive traffic to their websites to generate leads and drive conversions. Long before then (I won’t even say how long because it scares me!), I was writing features for business and professional trade publications and spent a number of years as a copywriter, writing marketing copy as part of my full-time job.

Continue reading “Use Your Boilerplate to Sell, Your Content to Tell”

5 Steps for Creating an Email Marketing Campaign

Marketers have a wide range of channels available to them in their efforts to reach potential customers. While some are general – i.e., TV commercials, billboards, radio ads – others are much more targeted and focused. Before the days of email, direct-mail marketing, in which a marketer mails marketing materials directly to a specifically identified group of recipients, was a great way to target likely customers, and it still is. But advances in technology mean that we can take this kind of marketing to the next level through email marketing. Continue reading “5 Steps for Creating an Email Marketing Campaign”

Email Marketing Still Works: If Done Effectively

mail marketing single large image Tracking the engagement of potential customers on a website has become second nature to most marketers. Even a relative novice to online marketing understands the fundamentals: time on page, conversions, shares, scroll depth, etc. But, it’s important for marketers to go beyond the basics.

One of the issues, or areas of misunderstanding, that we often come across is the lack of consideration of the pathway that a consumer will follow in the earlier practice of email marketing. There is a process that most follow as they engage with the email messages that crop up consistently in their inboxes on a daily basis (if, that is, those emails aren’t stopped at a firewall or relegated to a junk mail folder).

Here we take a look at that process: Continue reading “Email Marketing Still Works: If Done Effectively”

The Art of Creating Compelling Email Invitations

Keyboard - small For many organizations, corporate events form a key part of the overall marketing strategy. Since the advent of email, it’s no longer necessary to spend money on fancy paper invitations and the associated postage. However, that doesn’t mean that style and etiquette are thrown out the window with a slightly less formal medium. Whether your target audience is potential employees, business partners or customers, crafting an effective email invitation is an art. Here are some best practices to help you create compelling copy for email invitations: Continue reading “The Art of Creating Compelling Email Invitations”

Direct Mail Part II: Tips and Tricks for Making Direct Mail Work for You

In a recent blog post we discussed the great potential inherent in the oft-overlooked marketing strategy of direct mail. We discussed how direct mail has a more personal feeling and how it can grab the recipient’s attention more effectively than an email, which may be ignored or filtered into junk mail or spam folders. Hopefully we converted some skeptics.

Now we’d like to take a deeper dive to look at specific tips and tricks for making direct mailing campaigns work for your organization, something covered in greater depth in our book “Direct Mail in the Digital Age.” Continue reading “Direct Mail Part II: Tips and Tricks for Making Direct Mail Work for You”

Direct Mail Part I: The Big Benefits of Traditional Direct Mail Marketing

In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. Continue reading “Direct Mail Part I: The Big Benefits of Traditional Direct Mail Marketing”

My #1 SEO Tip

By Linda Pophal

Ever since websites became a reality, marketers have been interested in finding ways to drive traffic to their sites. One of the traditional ways of doing this has been through search engine optimization (SEO)—a “fancy” phrase that really just means posting content that contains the words and phrases that potential visitors are likely to enter into search engines (like Google) when they’re looking for what you have to offer. Continue reading “My #1 SEO Tip”

Magic Words to Make Prospects Open Your Email Messages

It’s tough out there in email marketing land as millions (billions?) of marketers compete for the attention of already harassed and harried consumers. Finding those magic words to cut through the clutter is high on the wish lists of marketers everywhere. The problem is there are no magic words!

There is, though, one very important (and often overlooked) part of the email marketing message that can make a big difference: Continue reading “Magic Words to Make Prospects Open Your Email Messages”